Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.
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Description du livre Brown, Little, 2010. An Apple Store customer asks for the latest iPhone in black but suddenly changes his preference to white when he sees the choices others are making A resident of a former communist country is offered a fizzy drink from a wide selection but picks at random; soda is soda he says Though the child knows she shouldn?t press the big red button absolutely not she finds her hand inching forward A young man and woman decide to marry knowing that the first time they meet will be on their wedding dayHow did these people make their choices How do any of us make ours Choice is a powerful tool to define ourselves and mold our lives -- but what do we know about the wants motivations biases and influences that aid or hinder our endeavorsIn The Art of Choosing Columbia University Professor Sheena Iyengar a leading expert on choice sets herself the Herculean task of helping us become better choosers She asks fascinating questions Is the desire for choice innate or created by culture Why do we sometimes choose against our best interests How much control do we really have over what we choose Ultimately she offers unexpected and profound answers drawn from her award-winning discipline-spanning researchHere youll learn about the complex relationship between choice and freedom and why one doesnt always go with the other You?ll see that too much choice can overwhelm us leading to unpleasant experiences from TiVo guilt over unwatched TV programs to confusion over health insurance plans Perhaps most important youll discover how our choices both mundane and momentous are shaped by many different forces visible and invisible This remarkable book illuminates the joys and challenges of choosing showing us how we build our lives one choice at a time 352 pp. N° de réf. du libraire 90824
Description du livre État : good. 558 Gramm. N° de réf. du libraire M01408702940-G