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Description du livre Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-127885
Description du livre Etat : New. N° de réf. du vendeur 19906742-n
Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781412936187
Description du livre Etat : new. N° de réf. du vendeur WD1SKZFC05
Description du livre Etat : New. N° de réf. du vendeur 19906742-n
Description du livre Hardback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9781412936187
Description du livre hardback. Etat : New. Language: ENG. N° de réf. du vendeur 9781412936187
Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781412936187
Description du livre Hardcover. Etat : Brand New. 184 pages. 9.50x6.75x0.75 inches. In Stock. N° de réf. du vendeur __1412936187
Description du livre Hardcover. Etat : new. Hardcover. Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication. A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781412936187