Jacquie L′Etang Sports Public Relations

ISBN 13 : 9781412936194

Sports Public Relations

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9781412936194: Sports Public Relations

"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."
- Paul M. Pedersen, Indiana University

"A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer."
- Aaron Smith, RMIT University

Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book:

  • Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them.
  • Shows how and when the sports industry needs PR experts.
  • Explores the connection between strategy and communication as they apply to sport and PR.
  • Teaches students strategic and critical thinking essential for PR work.

Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Jacquie L′Etang
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Jacquie L Etang
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Description du livre Sage Publications Ltd, United Kingdom, 2013. Paperback. État : New. Language: English . Brand New Book. Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer. - Aaron Smith, RMIT University Sport is one of the world s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation.This book: *Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. *Shows how and when the sports industry needs PR experts. *Explores the connection between strategy and communication as they apply to sport and PR. *Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication. N° de réf. du libraire AAX9781412936194

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Description du livre SAGE Publications Inc, United States, 2013. Paperback. État : New. Language: English . Brand New Book. Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer. - Aaron Smith, RMIT University Sport is one of the world s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication. N° de réf. du libraire AAX9781412936194

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Description du livre SAGE Publications Ltd. Paperback. État : new. BRAND NEW, Sports Public Relations, Jacquie L'Etang, Sport is one of the world's major businesses but it is also entertainment, celebrity, participation, fandom and a central part of our culture, communication and social identification. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: * explains what is, and should be, the role of public relations and communication management in sport * shows how and when the sports industry needs public relations experts * enables a unique insight into sports business and organizations * grounds students with strategic skills and critical thinking to use in their future public relations work Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication. N° de réf. du libraire B9781412936194

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Description du livre SAGE Publications Ltd, 2013. État : New. A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice. Num Pages: 216 pages. BIC Classification: KJSP; WSBM. Category: (U) Tertiary Education (US: College). Dimension: 242 x 169 x 13. Weight in Grams: 378. . 2013. 1st Edition. Paperback. . . . . . N° de réf. du libraire V9781412936194

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Description du livre SAGE Publications Ltd. État : New. A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice. Num Pages: 216 pages. BIC Classification: KJSP; WSBM. Category: (U) Tertiary Education (US: College). Dimension: 242 x 169 x 13. Weight in Grams: 378. . 2013. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781412936194

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