Social Marketing to Protect the Environment: What Works

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9781412991292: Social Marketing to Protect the Environment: What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

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Doug McKenzie-Mohr; Nancy R. Lee; P. Wesley Schultz; Philip Kotler
ISBN 10 : 1412991293 ISBN 13 : 9781412991292
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Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz
Edité par SAGE Publications Inc, United States (2011)
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Description du livre SAGE Publications Inc, United States, 2011. Paperback. État : New. 262 x 188 mm. Language: English . Brand New Book. Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations. N° de réf. du libraire AAX9781412991292

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Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz
Edité par SAGE Publications Inc, United States (2011)
ISBN 10 : 1412991293 ISBN 13 : 9781412991292
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Description du livre SAGE Publications Inc, United States, 2011. Paperback. État : New. 262 x 188 mm. Language: English . Brand New Book. Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations. N° de réf. du libraire AAX9781412991292

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Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz
Edité par SAGE Publications Inc 2011-07-06, Thousand Oaks (2011)
ISBN 10 : 1412991293 ISBN 13 : 9781412991292
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Description du livre SAGE Publications Inc 2011-07-06, Thousand Oaks, 2011. paperback. État : New. N° de réf. du libraire 9781412991292

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Doug McKenzie-Mohr
Edité par SAGE Publications, Inc (2011)
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Description du livre SAGE Publications, Inc, 2011. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FJ-9781412991292

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Doug McKenzie-Mohr, Nancy R. Lee, P. (Paul) Wesley Schultz, Philip A. Kotler
Edité par SAGE Publications, Inc (2011)
ISBN 10 : 1412991293 ISBN 13 : 9781412991292
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Description du livre SAGE Publications, Inc, 2011. Paperback. État : New. N° de réf. du libraire DADAX1412991293

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Doug McKenzie-Mohr
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Description du livre 2011. Paperback. État : New. 177mm x 254mm x 14mm. Paperback. Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 256 pages. 0.454. N° de réf. du libraire 9781412991292

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