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Présentation de l'éditeur
Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service.In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that's switched off. Did you know...13% of listeners will change stations during the first ad* 93 listeners out of 100 will switch stations after four ads* The trend is for stations to pack more ads into less airtime Broadcast advertising is a game of seconds. A great jingle can give you the edge.You've got something to sell and a story to tell. And you've only got a minute - maybe less. Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.
Biographie de l'auteur
Craig Israel, Ann McWilliams, Miles Richmond, and David Mayo are four of the creative minds that make up Tuesday Productions, a southern California company that specializes in recording, producing, and licensing professional music and jingles for local and national broadcast advertisers. They''ve helped more than 10,000 local, regional, and national advertisers set their message to music.Why? Because the ultimate aim of advertising is to be remembered, and music makes memories. Tuesday has worked with thousands of local business owners to find just the right sound and lyrics. The result: Jingles that people just can't get out of their heads.
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- ÉditeurAuthorHouse
- Date d'édition2005
- ISBN 10 1420852612
- ISBN 13 9781420852615
- ReliureBroché
- Nombre de pages104
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