The Design of Business: Why Design Thinking Is the Next Competitive Advantage

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9781422177808: The Design of Business: Why Design Thinking Is the Next Competitive Advantage

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In "The Design of Business", Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop - creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, "The Design of Business" reveals the true foundation of successful, profitable innovation.

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Roger L. Martin
Edité par Harvard Business Review Press, United States (2009)
ISBN 10 : 1422177807 ISBN 13 : 9781422177808
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Description du livre Harvard Business Review Press, United States, 2009. Hardback. État : New. 231 x 160 mm. Language: English . Brand New Book. Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. N° de réf. du libraire AA99781422177808

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Roger L. Martin
Edité par Harvard Business Review Press, United States (2009)
ISBN 10 : 1422177807 ISBN 13 : 9781422177808
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The Book Depository
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Description du livre Harvard Business Review Press, United States, 2009. Hardback. État : New. 231 x 160 mm. Language: English . Brand New Book. Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. N° de réf. du libraire AA99781422177808

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Roger L. Martin
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Description du livre Harvard Business Review Press 2009-10-01, 2009. hardback. État : New. N° de réf. du libraire 9781422177808

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Roger L Martin
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Description du livre Harvard Business School Press 2009-10-01, 2009. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-LBR-00495902

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Description du livre Harvard Business Review Press. Hardback. État : new. BRAND NEW, Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin, Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. N° de réf. du libraire B9781422177808

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Roger L. Martin
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Description du livre Hardback. État : New. Not Signed; Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get. book. N° de réf. du libraire ria9781422177808_rkm

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Martin, Roger L.
Edité par McGraw-Hill Education (2009)
ISBN 10 : 1422177807 ISBN 13 : 9781422177808
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Description du livre McGraw-Hill Education, 2009. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire H8-9781422177808

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Martin, Roger L.
Edité par Harvard Business School Publishing (2009)
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Description du livre Harvard Business School Publishing, 2009. État : New. 2009. Third Edition. Hardcover. Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer. Num Pages: 208 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 217 x 152 x 21. Weight in Grams: 336. . . . . . . N° de réf. du libraire V9781422177808

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Roger Martin Roger L. Martin Roger L Martin
Edité par Harvard Business School Pr
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Description du livre Harvard Business School Pr. Hardcover. État : New. N° de réf. du libraire 354245

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Martin, Roger L.
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