Articles liés à Global Strategy and Organization
L'édition de cet ISBN n'est malheureusement plus disponible.
Quatrième de couverture
A STRATEGIC FRAMEWORK FOR GLOBAL DOMINANCE
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That s why students need a strategic framework that they can apply in a global setting.
In GLOBAL STRATEGY AND ORGANIZATION, awarding–winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:
- Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
- Convert global presence into global competitive advantage
- Cultivate a global mindset
- Strive to reinvent the rules of the global game
Each chapter focuses on a specific, action–oriented issue. Reports on the activities of real firms, such as Wal–Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author s findings.
Présentation de l'éditeur
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That s why students need a strategic framework that they can apply in a global setting.
In GLOBAL STRATEGY AND ORGANIZATION, awarding–winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:
- Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
- Convert global presence into global competitive advantage
- Cultivate a global mindset
- Strive to reinvent the rules of the global game
Each chapter focuses on a specific, action–oriented issue. Reports on the activities of real firms, such as Wal–Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author s findings.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurCram101
- Date d'édition2006
- ISBN 10 142880630X
- ISBN 13 9781428806306
- ReliureBroché
- Langueanglais
- Numéro d'édition1
- Nombre de pages136
(Aucun exemplaire disponible)
Chercher: Créez une demandeVous ne trouvez pas le livre que vous recherchez ? Nous allons poursuivre vos recherches. Si l'un de nos libraires l'ajoute aux offres sur AbeBooks, nous vous le ferons savoir !
Créez une demande
