Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Note moyenne 0
( 0 avis fournis par GoodReads )
9781433119491: Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Edité par Peter Lang Publishing Inc.
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Quantité : 1
Vendeur
Firehouse Liquidation
(Vancouver, WA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc. État : New. Brand New! Ships next business day!. N° de réf. du libraire OFH-2990000472939

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 4,50
Autre devise

Ajouter au panier

Frais de port : EUR 3,01
Vers Etats-Unis
Destinations, frais et délais

2.

Edité par Peter Lang Publishing Inc, United States (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc, United States, 2013. Paperback. État : New. 1st New edition. 226 x 152 mm. Language: English . Brand New Book. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire AAZ9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 25,22
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

3.

Edité par Peter Lang Publishing Inc, United States (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc, United States, 2013. Paperback. État : New. 1st New edition. 226 x 152 mm. Language: English . Brand New Book. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire AAZ9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 25,23
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

4.

Natalie T. J. Tindall, Richard D. Waters
Edité par Peter Lang Publishing Inc
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Paperback Quantité : 1
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc. Paperback. État : new. BRAND NEW, Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research, Natalie T. J. Tindall, Richard D. Waters, Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire B9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21,73
Autre devise

Ajouter au panier

Frais de port : EUR 6,89
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

5.

Tindall, Natalie T. J. (EDT)/ Waters, Richard D. (EDT)
Edité par Peter Lang Publishing Inc 2013-04-30 (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) paperback Quantité : 1
Vendeur
Blackwell's
(Oxford, OX, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc 2013-04-30, 2013. paperback. État : New. N° de réf. du libraire 9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 24,48
Autre devise

Ajouter au panier

Frais de port : EUR 5,22
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

Edité par Peter Lang Publishing Inc. (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Couverture souple Quantité : 1
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc., 2013. État : New. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. This title deals with this community. Editor(s): Tindall, Natalie T. J.; Waters, Richard D. Num Pages: 280 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JFSJ1; KJMV7. Category: (P) Professional & Vocational. Dimension: 228 x 151 x 18. Weight in Grams: 418. . 2013. First. Paperback. . . . . . N° de réf. du libraire V9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 31,77
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Irlande vers Etats-Unis
Destinations, frais et délais

7.

Natalie T. J. Tindall, Richard D. Waters
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Paperback Quantité : 1
Vendeur
Ria Christie Collections
(Uxbridge, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. Not Signed; Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strate. book. N° de réf. du libraire ria9781433119491_rkm

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,97
Autre devise

Ajouter au panier

Frais de port : EUR 3,88
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

8.

Natalie T. J. Tindall
Edité par Peter Lang Publishing Inc (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Quantité : 1
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc, 2013. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21,89
Autre devise

Ajouter au panier

Frais de port : EUR 10,45
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

9.

ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Quantité : 1
Vendeur
Speedy Hen LLC
(Sunrise, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Bookseller Inventory # ST1433119498. N° de réf. du libraire ST1433119498

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 33,39
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

10.

Edité par Peter Lang Publishing Inc.
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
Neuf(s) Couverture souple Quantité : 1
Vendeur
Kennys Bookstore
(Olney, MD, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Peter Lang Publishing Inc. État : New. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. This title deals with this community. Editor(s): Tindall, Natalie T. J.; Waters, Richard D. Num Pages: 280 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JFSJ1; KJMV7. Category: (P) Professional & Vocational. Dimension: 228 x 151 x 18. Weight in Grams: 418. . 2013. First. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781433119491

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 33,45
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre