Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

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9781433119491: Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community’s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Natalie T. J. Tindall (PhD, University of Maryland) is an assistant professor in the Department of Communication at Georgia State University. She has published many book chapters and articles online and in journals such as Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication. She is a member of the Public Relations Society of America Work, Life & Gender Task Force and vice chair-elect for the Public Relations Division of the Association for Education in Journalism and Mass Communication.
Richard D. Waters (PhD, University of Florida) is an assistant professor in the School of Management at the University of San Francisco. He has published more than 45 research articles on stakeholder relations in the nonprofit sector, new communication technologies, and the career experiences of gay male practitioners in public relations. He serves on the editorial boards of four research journals: Journal of Public Relations Research, PRism, Journal of Public and Nonprofit Sector Marketing, and Nonprofit Management & Leadership.

Review :

«Finally! A must-read for public relations practitioners, senior executives who manage or contract PR professionals, and scholars who now understand that diversity is no longer a black and white issue, but that it must embrace the total patchwork of our nation and the world. To engage the LGBT community’s voice as an afterthought puts us all at a disadvantage. This book provides the undisputed evidence that confirmation bias is alive and well in our society and profession. It is up to each of us to help make the cultural shift to better understanding and inclusion.» (Cheryl Procter-Rogers, public relations consultant and past president and CEO of the Public Relations Society of America)

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Natalie T. J. Tindall, Richard D. Waters
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Description du livre Peter Lang Publishing Inc. Paperback. État : new. BRAND NEW, Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research, Natalie T. J. Tindall, Richard D. Waters, Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire B9781433119491

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Edité par Peter Lang Publishing Inc, United States (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
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Description du livre Peter Lang Publishing Inc, United States, 2013. Paperback. État : New. New edition. Language: English . Brand New Book. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire LIB9781433119491

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Edité par Peter Lang Publishing Inc, United States (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
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Description du livre Peter Lang Publishing Inc, United States, 2013. Paperback. État : New. New edition. Language: English . Brand New Book. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire LIB9781433119491

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Edité par New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2013. 280 pp. (2013)
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Description du livre New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2013. 280 pp., 2013. État : New. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community?s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N° de réf. du libraire 311949

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Natalie T.J. Tindall (editor), Richard D. Waters (editor)
Edité par Peter Lang Inc., International Academic Publishers 2013-04-30, New York (2013)
ISBN 10 : 1433119498 ISBN 13 : 9781433119491
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Natalie T. J. Tindall
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Description du livre Peter Lang Apr 2013, 2013. Taschenbuch. État : Neu. Neuware - Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. 280 pp. Englisch. N° de réf. du libraire 9781433119491

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Tindall, Natalie T. J.
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Description du livre Peter Lang Pub Inc, 2013. Paperback. État : Brand New. first edition. 290 pages. 9.00x6.25x0.75 inches. In Stock. N° de réf. du libraire z-1433119498

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Description du livre Peter Lang Inc., International Academic Publishers. PAPERBACK. État : New. 1433119498 New Condition. N° de réf. du libraire NEW6.1534857

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Edité par Peter Lang Inc., International (2013)
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