Description du livre Paperback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N� de r�f. du vendeur C9781433119491

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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Tindall, Natalie T.j.; Waters, Richard D.

Edit� par Peter Lang Inc., International Academic Publishers (2013)

ISBN 10 : 1433119498 ISBN 13 : 9781433119491

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Description du livre Etat : New. N� de r�f. du vendeur ABLIING23Mar2411530245326

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Coming out of the Closet

Richard D. Waters

Edit� par Peter Lang Apr 2013 (2013)

ISBN 10 : 1433119498 ISBN 13 : 9781433119491

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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. 290 pp. Englisch. N� de r�f. du vendeur 9781433119491

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Coming out of the Closet : Exploring LGBT Issues in Strategic Communication with Theory and Research

Richard D. Waters

Edit� par Peter Lang (2013)

ISBN 10 : 1433119498 ISBN 13 : 9781433119491

Neuf Taschenbuch Quantit� disponible : 1

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AHA-BUCH GmbH
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Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. N� de r�f. du vendeur 9781433119491

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Coming out of the Closet

Tindall, Natalie T.J.|Waters, Richard D.

Edit� par Peter Lang Ltd. International Academic Publishers (2013)

ISBN 10 : 1433119498 ISBN 13 : 9781433119491

Neuf Couverture souple Quantit� disponible : > 20

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moluna
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the L. N� de r�f. du vendeur 117034575

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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research - Couverture souple

Tindall, Natalie T.j.; Waters, Richard D.

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