Public Relations Case Studies from Around the World

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9781433123467: Public Relations Case Studies from Around the World

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Judy VanSlyke Turk (PhD, APR, Fellow PRSA) is a professor emerita in the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University. She is co-author of This Is PR: The Realities of Public Relations. She received the Pathfinder Award in 2005 from the Institute of Public Relations in recognition of lifetime research and publications, the Educator Mentorship Award from the Plank Center for Public Relations Leadership in 2013, and was named Educator of the Year by the Public Relations Society of America (PRSA) in 1992.


Jean Valin (BA, APR, Fellow CPRS) is a senior executive practitioner and a founding member of the Global Alliance for Public Relations and Communication Management. He has received several awards, among them the David Ferguson Award for Outstanding Contributions to Public Relations Education from the Educators Academy of the Public Relations Society of America (PRSA). In 2013–2014 he was co-chair of the Commission on Public Relations Education.


John Paluszek (APR, Fellow PRSA) is senior counsel at Ketchum, specializing in reputation management and corporate social responsibility. Past chair of the Global Alliance for Public Relations and Communication Management and past national president of the Public Relations Society of America, he is the recipient of the 2010 PRSA Atlas Award, conferred for lifetime achievement in international public relations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Edité par Peter Lang Publishing Inc, United States (2014)
ISBN 10 : 1433123460 ISBN 13 : 9781433123467
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Description du livre Peter Lang Publishing Inc, United States, 2014. Paperback. État : New. New edition. Language: English . Brand New Book. The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include best practices of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. N° de réf. du libraire AAZ9781433123467

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Anne Gregory, Judy VanSlyke Turk, Jean Valin, John Paluszek, James E. Grunig, Larissa A. Grunig
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Description du livre Peter Lang Publishing Inc 2014-10-30, 2014. Paperback. État : New. N° de réf. du libraire NU-GRD-05351655

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Edité par Peter Lang Publishing Inc, United States (2014)
ISBN 10 : 1433123460 ISBN 13 : 9781433123467
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Description du livre Peter Lang Publishing Inc, United States, 2014. Paperback. État : New. New edition. Language: English . Brand New Book. The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include best practices of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. N° de réf. du libraire AAZ9781433123467

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Judy VanSlyke Turk (editor), Jean Valin (editor)
Edité par Peter Lang Inc., International Academic Publishers 2014-10-30, New York (2014)
ISBN 10 : 1433123460 ISBN 13 : 9781433123467
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Description du livre Peter Lang Inc., International Academic Publishers 2014-10-30, New York, 2014. paperback. État : New. N° de réf. du libraire 9781433123467

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Judy VanSlyke Turk, Jean Valin, John Paluszek, James E. Grunig, Larissa A. Grunig
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Description du livre Peter Lang Publishing Inc. Paperback. État : new. BRAND NEW, Public Relations Case Studies from Around the World, Judy VanSlyke Turk, Jean Valin, John Paluszek, James E. Grunig, Larissa A. Grunig, The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include best practices of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. N° de réf. du libraire B9781433123467

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Turk, Judy Vanslyke/ Valin, Jean/ Paluszek, John
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Edité par Peter Lang Publishing Inc. (2014)
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Description du livre Peter Lang Publishing Inc., 2014. État : New. Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. Editor(s): VanSlyke Turk, Judy; Valin, Jean; Paluszek, John. Num Pages: 351 pages. BIC Classification: CBWJ; GTC. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 19. Weight in Grams: 520. . 2014. 1st Edition. Paperback. . . . . . N° de réf. du libraire V9781433123467

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Judy VanSlyke Turk
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Description du livre Peter Lang Publishing Inc, 2014. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9781433123467

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Edité par Peter Lang Publishing Inc.
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Description du livre Peter Lang Publishing Inc. État : New. Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. Editor(s): VanSlyke Turk, Judy; Valin, Jean; Paluszek, John. Num Pages: 351 pages. BIC Classification: CBWJ; GTC. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 19. Weight in Grams: 520. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781433123467

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