L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 3,68
Vers Etats-Unis
Description du livre Hardcover. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_1439042241
Description du livre Etat : new. N° de réf. du vendeur FrontCover1439042241
Description du livre Hardcover. Etat : new. Brand New Copy. N° de réf. du vendeur BBB_new1439042241
Description du livre Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think1439042241
Description du livre Hardcover. Etat : new. New. N° de réf. du vendeur Wizard1439042241
Description du livre Hardcover. Etat : new. Buy for Great customer experience. N° de réf. du vendeur GoldenDragon1439042241
Description du livre Hardcover. Etat : New. 2. Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape. N° de réf. du vendeur DADAX1439042241