The Mood of Information: A Critique of Online Behavioural Advertising - Couverture rigide

McStay, Dr. Andrew

Couverture rigide

ISBN 10 : 1441176144 ISBN 13 : 9781441176141

Editeur : Continuum, 2011

Synopsis

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.

A propos du livre

Présentation de l'éditeur :

Before now, Jean-Luc Nancy's contributions to legal and political theory have been largely overlooked and lacking the in-depth appraisal they deserve. In this unique collection, eighteen notable Nancy scholars contextualize Nancy's work in these areas within the broad corpus of his other concerns. By emphasizing the originality of his theories in a globalizing age, each distinctive chapter provides a new and valuable insight into Nancy's legal and political philosophy. Together with his work on sense, community and art, these cutting edge contributions examine Nancy's conceptions of justice, legality and world in conjunction with the interpretation and rationality of: · The ontology of the event. · The form of relationality. · The effects of globalization. · The importance of Christianity in contemporary legal and political theory. Including a brand new essay by Nancy himself, this collection marks an important and timely step in a rich area of study.

Biographie de l'auteur :

Dr. Andrew McStay is Lecturer at Bangor University, UK, and author of Digital Advertising (Palgrave MacMillan, 2009). He maintains a blog at: http://advertising-communications-culture.blogspot.com/

À propos de cette édition

• Éditeur: Continuum
• Date d'édition: 2011
• ISBN 10: 1441176144
• ISBN 13: 9781441176141
• Reliure: Relié
• Nombre de pages: 200