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Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.
The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
Biographie de l'auteur :
The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
Mary Hogarth is Principal Lecturer leading the Features Journalism programme at Southampton Solent University, UK.
John Jenkins is a former night editor of the Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universities
John Jenkins is a former night editor of the Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universities
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- ÉditeurBloomsbury Academic
- Date d'édition2013
- ISBN 10 144117799X
- ISBN 13 9781441177995
- ReliureBroché
- Nombre de pages232
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How to Launch a Magazine in This Digital Age
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Description du livre Paperback. Etat : new. Paperback. Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781441177995
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How to Launch a Magazine in This Digital Age
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Bloomsbury Academic
(2013)
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ISBN 13 : 9781441177995
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