Enterprise Games: Using Game Mechanics to Build a Better Business

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9781449319564: Enterprise Games: Using Game Mechanics to Build a Better Business

Enterprise Games Serious Games will focus on specific issues and approaches for implementing gaming techniques and technologies in companies from startups to large established corporations. Issues will be discussed from business, social and technology perspectives. Areas such as health care and intellectual property concerns will be addressed. Full description

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Biographie de l'auteur :

MICHAEL HUGOS is an author, speaker and principal at Center for Systems Innovation. His work combines cloud computing, big data and the use of social media and game theory to redesign and reinvigorate supply chains and business operations. He has advised and developed application systems for Microsoft, Starbucks Coffee Company, U.S. Navy Medical Logistics Command and numerous smaller companies. Previously he was CIO of a North American distribution organization where he developed a suite of supply chain and e-business systems that transformed the company's operations and revenue model. For this work he won the CIO 100 Award, the InformationWeek 500 Award and the Premier 100 Award. He earned his MBA from Northwestern University’s Kellogg School of Management. He is author of eight books including the popular Essentials of Supply Chain Management, reported by Amazon.com as the best selling supply chain book worldwide since 2004, and his newest book - Enterprise Games: Using Game Mechanics to Build a Better Business. He can be reached via his website - http://www.MichaelHugos.com.

Présentation de l'éditeur :

For the last 100 years the assembly line has been the dominant model for organizing business operations. But now high rates of change and the unpredictable nature of our real-time global economy calls for something more flexible and responsive. Games offer field-tested methods and models for people to organize and focus their actions and continuously learn and succeed in fast-paced and unpredictable environments. See pragmatic examples of how to use game mechanics to improve business operations from sales to supply chain management. Get ideas you can use in your own company. It's not a game, it's the future of work!

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Hugos, Michael
Edité par O'Reilly Media (2012)
ISBN 10 : 1449319564 ISBN 13 : 9781449319564
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Michael Hugos
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Hugos, Michael
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