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Synopsis
Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!
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À propos de l?auteur
Bill Bishop is the CEO of Bishop Information Group Inc., one of the world's leading branding, packaging, and sales-coaching companies. Over the past twenty-five years, Bill and his team of coaches have helped more than 4,000 companies make more money. He lives in Toronto, Ontario, with his wife, Ginny and their two children.
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The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea
Edité par
iUniverse, 2010
ISBN 10 : 1450212042
ISBN 13 : 9781450212045
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The Problem with Penguins
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The Problem with Penguins
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The Problem with Penguins
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The Problem with Penguins
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The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea
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The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea (Paperback or Softback)
Edité par
iUniverse 3/15/2010, 2010
ISBN 10 : 1450212042
ISBN 13 : 9781450212045
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The Problem with Penguins
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Etat : New. KlappentextrnrnWould you like to attract moren high-quality customers and make a lot more money?nn If so, The Problem with Penguins, written by Bill Bishop,n author of the bestseller How to Sell a Lobster, can he. N° de réf. du vendeur 447785950
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