Winning Opportunities: Proven tools for converting your projects into success (without a business plan) - Black and white edition

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9781457504501: Winning Opportunities: Proven tools for converting your projects into success (without a business plan) - Black and white edition

Black & White version of "Winning Opportunities" (Full color version is also available) This book finally gives innovators an alternative to the painful writing of business plans. Not only an alternative but also a more effective, faster and easier way to convince investors and decision makers: the Opportunity Case is a more user-friendly way of analyzing and presenting a project, which has been quickly adopted by those who have been exposed to it. This includes many multinational corporations, public sector organizations as well as start-ups. It also addresses a central problem in existing businesses: many people have good ideas but very few of these innovations are actually implemented. The content of this book proposes the first practical process that has been demonstrated to boost innovation by up to 56%. 
"Winning Opportunities" presents the IpOp Model, which models, in a very concrete and down-to-earth way, the core process of innovation that successful entrepreneurs and intrapreneurs use, even unconsciously. The model acts as a simple hands-on road-map for innovators who want to increase their chances of success.  This structured and user-friendly road-map helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing. To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespresso's strategy is used throughout the book to demonstrate each key step of the IpOp Model. It is the first description of the strategy that shaped the fascinating success story of Nespresso, a $3-billion business with double-digit annual growth. Both Nespresso and IpOp Model were developed in Switzerland, recently ranked No 1 in innovation worldwide. Besides helping start-up initiators, the IpOp Model improves and complements the existing innovation selection process used by large organizations (staged gate, six sigma, etc.). The IpOp Model may become a best practice for innovation to the same extent that the "six sigma" model has become a best practice for quality improvement. Since learning is easier when emotions are included in the process, each chapter is preceded by a joke illustrating its serious content. This witty business book delivers invaluable lessons without being dry or boring.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Author :

Taking advantage of my 30+ year experience as serial entrepreneur and business angel I wrote this book to encapsulate some of the key messages I have been teaching in top business schools and corporate environments since 2001. After ten years of positive feedback, concrete results and repeat clients there is no doubt that the IpOp Model described in the book delivers results.
 
Companies like Nestlé, Oracle, Microsoft, Sanofi, Orange, Deutsche Telecom, PARC (Xerox) as well as banks or even public sector organizations (RATP or Geneva University Hospitals) are convinced users.
 My reward is that a large majority of the participants who have attended my training sessions in large corporations have been promoted. Why? Because the model helped them demonstrate their ability to innovate and act as change agents. As they have used it for launching a new initiative, promoting an intrapreneurial project or creating a start-up it is clear that the IpOp Model had a significant impact on their career.  Since, as an investor, I have come to the conclusion that business plans were not the most appropriate vehicle for analyzing and selling an opportunity to decision-makers I am presenting in this book a more user-firendly alternative. Both innovators and decision-makers usually adopt it once they understand how it works. Its derives from the fact that it actually takes into account the mental decision-making process of investors, which is also described in the book. Despite any evidence to the contrary, a management book does not have to be serious, and so I have also taken the liberty of breaking this rule by including an entertainment factor and inserting a joke at the beginning of each chapter to illustrate or help anchor its content--or indeed simply entertain the reader in a relevant way. These jokes I call "Metaphors" because of the "philosophical" nature of the idea they convey. Readers of the French edition often stated that they were looking forward to reading the next joke...:-)
I mostly hope that the IpOp Model described in this book will also give a boost to your career. 

From the Inside Flap :

A real alternative to producing a business plan.  People have plenty of ideas and many of them are good. The problem is to turn them into action. Before an idea can be realized, it must be analyzed and an action plan developed. That is the missing link.  The ambition of this book is to provide the missing link that will help people who have a good idea to take it further and turn it into reality. Readers of the earlier (French) version, published in 2006, told me that it changed their life by boosting their career and expanding their horizons.

This book has two main objectives: to help corporations acquire competitive advantages, and innovators turn their ideas into reality.

Designed for doers, it provides a structured model of the entrepreneurial/intrapreneurial process. Given that there are already many ideas in the air, this book is not about creativity methods, for many good books are available on this subject. Rather, it is about discipline and process. It encourages innovators to look at their project in a systematic way instead of just relying on gut feeling and intuition. In other words, creativity is not enough. Framework and discipline are essential companions.
 
The main focus here is the intrapreneur--a person who behaves in an entrepreneurial spirit within an existing organization--because it is my belief that large organizations sorely need to take greater advantage of their employees' innovation potential. Too many good ideas never come to fruition because the intrapreneurial process is not set up properly. Experience has shown that organizations--whether they be multinationals, banks, large SMEs or public-sector entities such as hospitals--that have implemented a few simple measures such as some of those presented in this book, have obtained spectacular results.
 
Tools that boost intrapreneurs are also valid for entrepreneurs and start-ups. The few points that are less relevant for the latter (e.g. alignment of the project with the corporate strategy) can simply be skipped when they do not need to be addressed. The IpOp Model presented in this book can considerably reduce the burden of writing a business plan, and many start-ups have used it with success.
 
To illustrate the application of the IpOp model, I have chosen a single underlying theme: the launching of Nespresso Classic. Because the Nespresso adventure was already well in motion before I developed the model, I have reconstituted the IpOp Model logic behind it a posteriori.  Because Nespresso relies on innovation to relentlessly increase the perceived value and coffee lovers' experience it offers a magnificent example of what entrepreneurial approach can do in a multinational corporation (Nestlé). As you will see from these notes, its development called a number of Nestlé's traditional managerial practices into question. 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Raphael H Cohen
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Description du livre Dog Ear Publishing, United States, 2012. Paperback. État : New. Language: English . Brand New Book ***** Print on Demand *****.This book finally gives innovators an alternative to the painful writing of business plans. Not only an alternative but also a more effective, faster and easier way to convince investors and decision-makers: the Opportunity Case is a more user-friendly way of analyzing and presenting a project, which has been quickly adopted by many multinational corporations, public sector organizations as well as start-ups. It also addresses a central problem in existing businesses: many people have good ideas but very few of these innovations are actually implemented. The content of this book proposes the first practical process that has been demonstrated to boost innovation by up to 56 . Winning Opportunities presents the IpOp Model that outlines in a very concrete and down-to-earth way, the core process of innovation that successful entrepreneurs and intrapreneurs use, even unconsciously. The model acts as a simple hands-on guide for innovators who want to increase their chances of success. This structured and user-friendly roadmap helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing. To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespresso s strategy is used throughout the book to demonstrate each key step of the IpOp Model. It is the first time in print one can read about the strategy that shaped the fascinating success story of Nespresso, a $3 billion business with double-digit annual growth. Both Nespresso and the IpOp Model were developed in Switzerland, which was recently ranked No. 1 in innovation worldwide. Besides helping start-up initiators, the IpOp Model, as best practice for innovation, improves and complements the existing selection of innovation processes used by large organizations (staged gate, six sigma, etc.). Since learning is easier when emotions are included in the process, each chapter is preceded by a joke illustrating its serious content. The author, Prof. Raphael H Cohen took advantage of his 30+ years experience as serial entrepreneur, active CEO and business angel to write this book to encapsulate some of the key messages he has been teaching in top business schools and corporate environments since 2001. He is a keynote speaker and an expert in both professional agility and weapons of mass innovation. Besides his responsibility as academic director of MBA programs, he provides executive education, mentoring, consulting and management services for senior executives, bankers, directors and entrepreneurs. He serves on the board of directors of several companies, including a Swiss bank, and is a regular contributor to several business publications. He obtained his Ph.D. in Economics in 1982. N° de réf. du libraire AAV9781457504501

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Description du livre Dog Ear Publishing, United States, 2012. Paperback. État : New. Language: English . Brand New Book ***** Print on Demand *****. This book finally gives innovators an alternative to the painful writing of business plans. Not only an alternative but also a more effective, faster and easier way to convince investors and decision-makers: the Opportunity Case is a more user-friendly way of analyzing and presenting a project, which has been quickly adopted by many multinational corporations, public sector organizations as well as start-ups. It also addresses a central problem in existing businesses: many people have good ideas but very few of these innovations are actually implemented. The content of this book proposes the first practical process that has been demonstrated to boost innovation by up to 56 . Winning Opportunities presents the IpOp Model that outlines in a very concrete and down-to-earth way, the core process of innovation that successful entrepreneurs and intrapreneurs use, even unconsciously. The model acts as a simple hands-on guide for innovators who want to increase their chances of success. This structured and user-friendly roadmap helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing. To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespresso s strategy is used throughout the book to demonstrate each key step of the IpOp Model. It is the first time in print one can read about the strategy that shaped the fascinating success story of Nespresso, a $3 billion business with double-digit annual growth. Both Nespresso and the IpOp Model were developed in Switzerland, which was recently ranked No. 1 in innovation worldwide. Besides helping start-up initiators, the IpOp Model, as best practice for innovation, improves and complements the existing selection of innovation processes used by large organizations (staged gate, six sigma, etc.). Since learning is easier when emotions are included in the process, each chapter is preceded by a joke illustrating its serious content. The author, Prof. Raphael H Cohen took advantage of his 30+ years experience as serial entrepreneur, active CEO and business angel to write this book to encapsulate some of the key messages he has been teaching in top business schools and corporate environments since 2001. He is a keynote speaker and an expert in both professional agility and weapons of mass innovation. Besides his responsibility as academic director of MBA programs, he provides executive education, mentoring, consulting and management services for senior executives, bankers, directors and entrepreneurs. He serves on the board of directors of several companies, including a Swiss bank, and is a regular contributor to several business publications. He obtained his Ph.D. in Economics in 1982. N° de réf. du libraire AAV9781457504501

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Description du livre Dog Ear Publishing. Paperback. État : New. Raphaëlle Aviva Levy (illustrateur). Paperback. 260 pages. Dimensions: 9.9in. x 6.9in. x 0.7in.Black and White version of Winning Opportunities (Full color version is also available)This book finally gives innovators an alternative to the painful writing of business plans. Not only an alternative but also a more effective, faster and easier way to convince investors and decision makers: the Opportunity Case is amore user-friendly way of analyzing and presenting a project, which has been quickly adopted by those who have been exposed to it. This includes many multinational corporations, public sector organizations as well as start-ups. It alsoaddresses a central problem in existing businesses: many people have good ideas but very few of these innovations are actually implemented. The content of this book proposes the first practical process that has been demonstrated to boost innovation by up to 56. Winning Opportunities presents the IpOp Model, which models, in a very concrete and down-to-earth way, the core process of innovation that successful entrepreneurs and intrapreneurs use, even unconsciously. The model acts as a simple hands-onroad-mapfor innovators who want to increase their chances of success. This structured and user-friendly road-map helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing. To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespressos strategy is used throughout the book to demonstrate each key step of theIpOp Model. It is the first description of the strategy that shaped the fascinating success story of Nespresso, a 3-billion business with double-digit annual growth. Both Nespresso andIpOp Modelwere developed in Switzerland, recently ranked No 1 in innovation worldwide. Besides helping start-up initiators, the IpOp Model improves and complements the existing innovation selection process used by large organizations (staged gate, six sigma, etc. ). The IpOp Model may become abest practice for innovationto the same extent that the six sigma model has become a best practice for quality improvement. Since learning is easier when emotions are included in the process, each chapter is preceded by a jokeillustrating its serious content. This witty business book delivers invaluable lessons without being dry or boring. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9781457504501

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