Selling ... unplugged: Surviving The Digital Surge

 
9781459697539: Selling ... unplugged: Surviving The Digital Surge

As the explosive impact of social media transforms almost every aspect of how we take our goods and services to market, and online trading dehumanises much of the sales process, a disappointing trend is emerging ... good old fashioned face-to-face selling skills have been forced to take a back seat, while our time-honoured customer service standards have all but disappeared.
 
With buyer sentiment clearly indicating that this personalised attention is still badly wanted by many and is sorely missed by most, the author has looked to address the concern with this latest book. Set against a theme of preserving those vital interpersonal skills in the face of the online revolution, he has revised and updated all his previous materials in the hope that "Selling ... unplugged" will earn a place as the definitive book of selling skills for the digital era.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Author :

This book has been written not only for salespeople, but for all those who manage them, and all those who buy from them. Combining much of the content from my previous works, I have set out to update the material, and to cast it into the new environment of online trading and social selling.

In doing so, I have blended my two great passions - old-fashioned selling and new-age technology - hopefully in an easy-read style which will help salespeople, young and old, to stay afloat on this tumultuous new wave of Digital Disruption.

From the Back Cover :

As we ride on the back of social media to drive deeper and deeper into the digital age, we face the greatest sociological upheaval of all time. But, as exciting as it is, there is a potential downside ... a very real possibility that we will lose our vital interpersonal skills.

The message ...

Having lived within the dynamic consumer electronics environment for much of my working life, I have been devoted to the marketing of technology. Even so, I have often found myself caught between the excitement that it brings to our lifestyle, and the de-humanisation that it brings to the sales process.
 
Keen to deny that I am some sort of dinosaur, I'm quick to challenge much of the archaic theory of selling, but I'm just as quick to remind readers that, as much as the hectic technological change may shift the goalposts, the rules of the game will remain. Our deep-seated people skills must never be lost - simply because they provide the means to remain compatible with the oldest and most enduring technology on the planet - human nature.

Think of it this way...when professional musicians want to preserve the realism, integrity, and authenticity of their music, they share it live and unplugged ... upfront, eye-to-eye, ear-to-ear, as closely tuned to you and me as they can possibly get. As professional salespeople, we are the only resource in the supply chain that can interact so intimately with the customer, so we should cherish the opportunity.
 
As long as we are prepared to apply that same proud philosophy to our sales performance, we can forever experience the immense fulfilment that can only come from:
 
                                                       Selling ... unplugged!

If you are involved in buying or selling consumer products and services at any stage of the supply chain - from manufacturer to retailer - this book has been written for you ... so please read and enjoy. Tell your friends and colleagues by all means, but I wouldn't suggest you share all these trade secrets with your competitors!

The author ...

In a distinguished career spanning half a century, Keith Rowe has headed the Australian sales and marketing operations for Toshiba, Sanyo and Sharp, where he was also a corporate director. For each of these multi-nationals, he was directly involved in international product development and the global marketing of emerging consumer electronics technologies.
 
More recently, he has been able to indulge his real passion - his commitment to small business - having founded the Leading Edge Academy to bring a skills development agenda to the 1300 or so retail stores within Australasia's largest independent retail consortium - Leading Edge Group.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter neuf Afficher le livre
EUR 27,21

Autre devise

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis

Destinations, frais et délais

Ajouter au panier

Meilleurs résultats de recherche sur AbeBooks

1.

Keith Rowe
Edité par ReadHowYouWant.com Ltd, Canada (2015)
ISBN 10 : 1459697537 ISBN 13 : 9781459697539
Neuf(s) Paperback Quantité : 10
impression à la demande
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre ReadHowYouWant.com Ltd, Canada, 2015. Paperback. État : New. [Large Print]. Language: English . Brand New Book ***** Print on Demand *****.As the explosive impact of online marketing transforms almost every aspect of how we take our goods and services to market, and social media dehumanises much of the sales process, a disappointing trend is emerging .good old fashioned face-to-face selling skills have been forced to take a back seat, while our time-honoured customer service standards have all but disappeared. With buyer sentiment clearly indicating that this personalised attention is still badly wanted by many and is sorely missed by most, Keith Rowe has looked to address the concern with this latest book. Set against a theme of preserving those vital interpersonal skills in the face of the online revolution, he has produced what will almost certainly become regarded as the definitive book of selling skills for the digital era. N° de réf. du libraire AAV9781459697539

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,21
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

2.

Rowe, Keith
Edité par ReadHowYouWant (2016)
ISBN 10 : 1459697537 ISBN 13 : 9781459697539
Neuf(s) Paperback Quantité : 1
impression à la demande
Vendeur
Ria Christie Collections
(Uxbridge, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre ReadHowYouWant, 2016. Paperback. État : New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. N° de réf. du libraire ria9781459697539_lsuk

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,22
Autre devise

Ajouter au panier

Frais de port : EUR 4,37
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

3.

Keith Rowe
Edité par ReadHowYouWant.com Ltd, Canada (2015)
ISBN 10 : 1459697537 ISBN 13 : 9781459697539
Neuf(s) Paperback Quantité : 10
impression à la demande
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre ReadHowYouWant.com Ltd, Canada, 2015. Paperback. État : New. [Large Print]. Language: English . Brand New Book ***** Print on Demand *****. As the explosive impact of online marketing transforms almost every aspect of how we take our goods and services to market, and social media dehumanises much of the sales process, a disappointing trend is emerging .good old fashioned face-to-face selling skills have been forced to take a back seat, while our time-honoured customer service standards have all but disappeared. With buyer sentiment clearly indicating that this personalised attention is still badly wanted by many and is sorely missed by most, Keith Rowe has looked to address the concern with this latest book. Set against a theme of preserving those vital interpersonal skills in the face of the online revolution, he has produced what will almost certainly become regarded as the definitive book of selling skills for the digital era. N° de réf. du libraire AAV9781459697539

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 32,58
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

4.

Keith Rowe
Edité par ReadHowYouWant (2015)
ISBN 10 : 1459697537 ISBN 13 : 9781459697539
Neuf(s) Paperback Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre ReadHowYouWant, 2015. Paperback. État : New. book. N° de réf. du libraire 1459697537

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 38,85
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais