The New Marketing: social media, email and the art of storytelling

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9781470021528: The New Marketing: social media, email and the art of storytelling

This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: “Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue.” — PHILIP KOTLER, Author of "Marketing Management", the world's most widely used textbook on Marketing “This book is an insightful guide for organizations making the shift from yesterday’s approach to branding — a story the firm tells — to what branding is today: an interactive co-creation with the user community.” — STEPHEN DENNING, Author of "The Leader’s Guide to Radical Management" and "The Leader’s Guide to Storytelling" “John Sadowsky’s book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century.” — SETH KAHAN, Author of "Getting Change Right" and Expert Blogger for "Fast Company" “This book is a practical guide to using social-media tools to express a brand’s true nature. It is powerful, clear, and insightful.” — GUY KAWASAKI, Author of "Enchantment: The Art of Changing Hearts, Minds, and Actions" “This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand.” — NICK HEYS, Founder and CEO, Emailvision

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

John Sadowsky is an internationally renowned business coach and inspirational speaker with experience over 5 continents. His work focuses on how leaders, brands and organizations learn to communicate authentically by telling their stories of identity. He has over 20 years of experience as an entrepreneur and small business CEO. He has also been an invited guest or visiting professor at some of the world’s leading educational institutions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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John Sadowsky
Edité par Createspace, United States (2012)
ISBN 10 : 1470021528 ISBN 13 : 9781470021528
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Description du livre Createspace, United States, 2012. Paperback. État : New. Language: English . Brand New Book ***** Print on Demand *****.This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue. - PHILIP KOTLER, Author of Marketing Management, the world s most widely used textbook on Marketing This book is an insightful guide for organizations making the shift from yesterday s approach to branding - a story the firm tells - to what branding is today: an interactive co-creation with the user community. - STEPHEN DENNING, Author of The Leader s Guide to Radical Management and The Leader s Guide to Storytelling John Sadowsky s book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century. - SETH KAHAN, Author of Getting Change Right and Expert Blogger for Fast Company This book is a practical guide to using social-media tools to express a brand s true nature. It is powerful, clear, and insightful. - GUY KAWASAKI, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand. - NICK HEYS, Founder and CEO, Emailvision. N° de réf. du libraire APC9781470021528

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John Sadowsky
Edité par Createspace, United States (2012)
ISBN 10 : 1470021528 ISBN 13 : 9781470021528
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Description du livre Createspace, United States, 2012. Paperback. État : New. Language: English . Brand New Book ***** Print on Demand *****. This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue. - PHILIP KOTLER, Author of Marketing Management, the world s most widely used textbook on Marketing This book is an insightful guide for organizations making the shift from yesterday s approach to branding - a story the firm tells - to what branding is today: an interactive co-creation with the user community. - STEPHEN DENNING, Author of The Leader s Guide to Radical Management and The Leader s Guide to Storytelling John Sadowsky s book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century. - SETH KAHAN, Author of Getting Change Right and Expert Blogger for Fast Company This book is a practical guide to using social-media tools to express a brand s true nature. It is powerful, clear, and insightful. - GUY KAWASAKI, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand. - NICK HEYS, Founder and CEO, Emailvision. N° de réf. du libraire APC9781470021528

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Description du livre CreateSpace Independent Publishing Platform. Paperback. État : New. This item is printed on demand. Paperback. 246 pages. Dimensions: 8.0in. x 5.2in. x 0.6in.This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue. PHILIP KOTLER, Author of Marketing Management, the worlds most widely used textbook on Marketing This book is an insightful guide for organizations making the shift from yesterdays approach to branding a story the firm tells to what branding is today: an interactive co-creation with the user community. STEPHEN DENNING, Author of The Leaders Guide to Radical Management and The Leaders Guide to Storytelling John Sadowskys book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century. SETH KAHAN, Author of Getting Change Right and Expert Blogger for Fast Company This book is a practical guide to using social-media tools to express a brands true nature. It is powerful, clear, and insightful. GUY KAWASAKI, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand. NICK HEYS, Founder and CEO, Emailvision This item ships from La Vergne,TN. Paperback. N° de réf. du libraire 9781470021528

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