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Synopsis
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
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À propos des auteurs
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.
Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon & Schuster, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Paperback
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Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR008162278
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon & Schuster Ltd, United Kingdom, London, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007823118
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon & Schuster UK 03/11/2016, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon & Schuster UK, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Couverture rigide
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon & Schuster UK, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
Ancien ou d'occasion
Couverture rigide
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Total Competition
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ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Total Competition : Lessons in Strategy from Formula One
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ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Total Competition: Lessons in Strategy from Formula One
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ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon & Schuster UK, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Couverture rigide
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Total Competition: Lessons in Strategy from Formula One
Edité par
Simon and Schuster UK, 2016
ISBN 10 : 1471162354
ISBN 13 : 9781471162350
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Couverture rigide
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