Linguanomics: What Is the Market Potential of Multilingualism? - Couverture souple

Hogan-Brun, Dr Gabrielle

Couverture souple

ISBN 10 : 1474238297 ISBN 13 : 9781474238298

Editeur : Bloomsbury Academic, 2017

A propos du livre

Revue de presse :

Hogan-Brun is on a mission to convince her readers that they should be more alert to the market potential of language learning ... [and] this is a laudable aim ... Linguanomics asks worthwhile questions. -- Times Higher Education

With cities like London now counting 300 languages among their residents, the globalization of trade, and empirical evidence of the cognitive value for young and old of bilingualism, one might wonder why one needs to argue for the learning and teaching of languages. But there is clearly such a need, and Gabrielle Hogan-Brun provides a lively, readable and wide-ranging survey of the value of multilingualism to individuals and nations. -- Bernard Spolsky, Professor Emeritus of English, Bar-Ilan University, Israel

In this succinct yet comprehensive book, the author provides a dispassionate account of the relationships - both historical and contemporary - between multilingualism and economics. Readers will find here an excellent source of information bearing upon both the benefits and the costs of linguistic diversity. --John Edwards, Senior Research Professor, St Francis Xavier University, Canada and Adjunct Professor (Graduate Studies), Dalhousie University, Canada

Présentation de l'éditeur :

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

À propos de cette édition

• Éditeur: Bloomsbury Academic
• Date d'édition: 2017
• ISBN 10: 1474238297
• ISBN 13: 9781474238298
• Reliure: Broché
• Nombre de pages: 184