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Présentation de l'éditeur :
The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to Transform your marketing for today's audience; Get found by the buyers you target; Convert more prospects in shorter time; Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution
Biographie de l'auteur :
Jared R. Fabac is an industrial marketing expert and has been featured in trade journals such as MBA Magazine and Inside Business. He is certified as a business consultant through the Small Business Administration and holds numerous other industry certifications. One Fortune 100 manufacturer called him "the Salvador Dali of marketing" for his ability to visualize market opportunities in the industrial sector. He is a partner in the leading digital agency Idea Bright Marketing and currently lives in Virginia.
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- ÉditeuriUniverse
- Date d'édition2013
- ISBN 10 1475998473
- ISBN 13 9781475998474
- ReliureBroché
- Nombre de pages204
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The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to ¿ Transform your marketing for today's audience; ¿ Get found by the buyers you target; ¿ Convert more prospects in shorter time; ¿ Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution. N° de réf. du vendeur 9781475998474
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The Industrial (Marketing) Revolution
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThe industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don t work anymore, and it s time to revolt. N° de réf. du vendeur 447882337
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