This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...
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A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.
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Description du livre État : good. Used products do not contain supplements and some products may include highlighting and writing. N° de réf. du libraire 18373135-5
Description du livre CreateSpace Independent Publishing Platform. Paperback. État : VERY GOOD. Cover and pages show some wear from reading and storage. May have creases on the cover and binding caused from handling and reading. Some pages may contain writing and or highlighting. N° de réf. du libraire 2790926033
Description du livre CreateSpace Independent Publishing Platform. Paperback. État : GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. N° de réf. du libraire 2812279811
Description du livre CreateSpace Independent Publishing Platform, 2012. État : very good. Gently used. Expect delivery in 20 days. N° de réf. du libraire 9781477428696-3
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