A Technique for Producing Ideas This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. "A Technique For Producing Ideas" is a step-by-step technique for sparking creativity in advertising or ANY other field... Full description
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...
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Description du livre État : Good. Sound copy that may show minimal signs of wear or previous ownership. N° de réf. du libraire 3IIL01001ZVU
Description du livre CreateSpace Independent Publishing Platform, 2012. État : Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. N° de réf. du libraire ABE_book_usedgood_1477428690
Description du livre Paperback. État : Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du libraire GOR007558638