Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

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9781478271512: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

"Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships.

People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world.

Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition.

A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don’t have any real meaning because they are a series of words without a tie to actions.

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses:

  • LISTEN to their customers’ values and feedback.
  • THINK about the implications of fact-based decisions on customers
  • EMPOWER employees with the freedom they need to please customers
  • CREATE new value for customers, without being asked
  • DELIGHT customers by exceeding their expectations

Crucial to Thompson’s discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business.

In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Author :

In my fifteen years in this "customer relationship" industry, I've traveled the globe speaking at conferences to evangelize customer-centric strategy and best practices. I've been blessed to know many of the brightest minds in the industry. I've learned that there is no one way to succeed. Depending on a company's market position and capabilities, there are many paths to move forward. I've observed that every methodology has its place, but none works everywhere.

I wrote this book to share what I've learned and shorten your learning curve. However, if you are looking for a "magic" metric or five easy steps that will guarantee your success, this book is not for you.

That said, if you read this book, then put it down and do nothing, I'll be very disappointed. My bigger goal is to stimulate your action. At the conclusion of each chapter you'll find "food for thought." Take these questions to your leaders, peers, and employees for a candid discussion about your organization's strengths, weaknesses, and opportunities for improvement. Then build a plan to do something.

It takes a lot to create a customer-centric success story. Leaders who envision the future and inspire others. Strategists who think and plan. Supporters who put the new ideas to work. Techies who evangelize and implement new tools. And, yes, even critics who question conventional wisdom.

Join me on a customer-centric journey...
Bob

From the Back Cover :

Hooked on Customers takes a fresh look at customer-centric business management, exploring what author Bob Thompson has identified as the five key organizational habits that enable any company to execute its business strategy more effectively and, ultimately, outperform its competitors.
 
Ideal for CEOs, Chief Customer Officers and other senior business leaders with cross-functional responsibilities, a chapter is dedicated to each of the habits, providing research, examples and thinking points to take action. What's missing? Hype and one-dimensional formulas for success.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Robert G Thompson
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ISBN 10 : 1478271515 ISBN 13 : 9781478271512
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Description du livre Createspace, United States, 2014. Paperback. État : New. Language: English . Brand New Book ***** Print on Demand *****. Talk is cheap. A cliche, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a strategy or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don t have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson s discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way. N° de réf. du libraire APC9781478271512

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Robert G Thompson
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Description du livre Createspace, United States, 2014. Paperback. État : New. Language: English . Brand New Book ***** Print on Demand *****. Talk is cheap. A cliche, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a strategy or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don t have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson s discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way. N° de réf. du libraire APC9781478271512

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Description du livre CreateSpace Independent Publishing Platform. Paperback. État : New. This item is printed on demand. Paperback. 223 pages. Dimensions: 8.8in. x 6.0in. x 0.6in.Talk is cheap. A clich, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a strategy or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately dont have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompsons discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way. This item ships from La Vergne,TN. Paperback. N° de réf. du libraire 9781478271512

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