I, too, was a coffee zombie, walking around calling myself a coffee lover, thinking that meant I had an obligation to drink whatever swill was put in front of me. For years I stumbled around in a daze drinking stale, bitter coffee and grumbling "beans... beans...". Thank God I finally woke up to the world of coffee. After Immersing myself in the coffee world via reading every book I could find and visiting trade fairs, high-end cafes, and barista competitions, I realized that, while there is a huge amount of information out there free on the Internet, there was no single resource that connects all the dots and spells it all out for confused novice coffee drinkers.
Fact: Making a great cup of coffee requires focus and commitment. This means that to make a billion dollar for-profit coffee franchise, you MUST find ways to cut corners and short change your customers. Fact: There are some GREAT coffee shops out there that care about coffee and customers and are worth every penny they charge, but they can be hard to identify, making it easy to just settle for familiar chain coffee.
Fact: Making very good coffee is NOT THAT HARD. With a minimal investment in time and education you can make the best cup of coffee you've ever had in your life in the comfort of your own home. This book shows exactly why billion dollar for-profit coffee chains are inherently unable to produce coffee of the quality you can make in the kitchen.
The Coffeeist Manifesto is half self-defense manual and half how-to instructional. By the end of it, any coffee beginner will have a foundational understanding of the coffee industry and know how to identify the good coffee shops from the bad ones. But most importantly, you'll know how to beat them at their own game by making coffee at home that blows the cafes out of the water.
**Free exclusive bonus chapter available via the author website StevenDWard.com **
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Steven D. Ward lives deep in the countryside of South Korea with his wife, daughter, and a grouchy Maltese named Sam.Review :
"A consumer's journey into finding what really good coffee really takes to achieve." -Mark Prince, World Barista Championship judge and Editor of CoffeeGeek.com
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre État : Brand New. Book Condition: Brand New. N° de réf. du libraire 97814800472041.0
Description du livre CreateSpace Independent Publishing Platform, 2012. État : new. Shiny and new! Expect delivery in 20 days. N° de réf. du libraire 9781480047204-1
Description du livre CreateSpace Independent Publishing Platform, 2012. Paperback. État : New. N° de réf. du libraire DADAX1480047201
Description du livre CreateSpace Independent Publishing Platform. PAPERBACK. État : New. 1480047201 New Condition. N° de réf. du libraire NEW6.1565525