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Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2716030185726
Description du livre Etat : New. N° de réf. du vendeur 23784468-n
Description du livre Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors.Among the featured topics:Historical perspective on consumer economic wellbeing.Consumer financial capability and economic wellbeing.The role of government in promoting consumer economic wellbeing.Corporate social responsibility.Theories of online shopping and e-banking.Desirable and undesirable consumption behavior.Consumer Economic Wellbeingclarifies issues and provides insights for researchers in the fields of consumer psychology and economics, psychologists and mental health professionals, and policy analysts. It is also useful as a text for college courses in related subjects. 240 pp. Englisch. N° de réf. du vendeur 9781493928200
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9781493928200_lsuk
Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9781493928200
Description du livre Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors.Among the featured topics:Historical perspective on consumer economic wellbeing.Consumer financial capability and economic wellbeing.The role of government in promoting consumer economic wellbeing.Corporate social responsibility.Theories of online shopping and e-banking.Desirable and undesirable consumption behavior.Consumer Economic Wellbeingclarifies issues and provides insights for researchers in the fields of consumer psychology and economics, psychologists and mental health professionals, and policy analysts. It is also useful as a text for college courses in related subjects. N° de réf. du vendeur 9781493928200
Description du livre Etat : New. N° de réf. du vendeur 23784468-n
Description du livre Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Discusses the concept of consumer economic wellbeingUses an interdisciplinary approach to address critical consumer economic issuesExamines the research literatureFocuses on consumer wellbeing from the perspective of individual consu. N° de réf. du vendeur 31398224
Description du livre Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781493928200