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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - Couverture souple
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- ÉditeurSpringer-Verlag New York Inc.
- Date d'édition2016
- ISBN 10 1493952307
- ISBN 13 9781493952304
- ReliureBroché
- Nombre de pages768
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Innovation and Marketing in the Pharmaceutical Industry
Edité par
Springer New York Aug 2016
(2016)
ISBN 10 : 1493952307
ISBN 13 : 9781493952304
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success-or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: An extensive literature review, including coverage of research from fields other than marketing an overview of how practitioners have addressed the topic introduction of relevant analytical tools, such as statistics and ethnographic studies suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike. 776 pp. Englisch. N° de réf. du vendeur 9781493952304
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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies
Edité par
Springer New York
(2016)
ISBN 10 : 1493952307
ISBN 13 : 9781493952304
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Disseminates state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing Covers all major aspects of pharmaceutical marketing, including R&D, promotion, pricing, branding, competitive strategy, portfolio . N° de réf. du vendeur 458515903
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Autre devise
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Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies
Edité par
Springer New York
(2016)
ISBN 10 : 1493952307
ISBN 13 : 9781493952304
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success-or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: An extensive literature review, including coverage of research from fields other than marketing an overview of how practitioners have addressed the topic introduction of relevant analytical tools, such as statistics and ethnographic studies suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike. N° de réf. du vendeur 9781493952304
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EUR 180,72
Autre devise