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Shift: Using Business Simulations and Serious Games: A straightforward guide for corporate training and development - Couverture souple

 
9781495367502: Shift: Using Business Simulations and Serious Games: A straightforward guide for corporate training and development
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Présentation de l'éditeur :
All new updated 2nd edition.

Why should organizations learn more about business simulations and serious games? The answer is simple: They are engaging, applicable, contemporary, exciting, and best of all, they change behavior faster and more naturally. Simulations are not as complex to implement as they were even a few years ago. Creating a custom solution is not only far more effective but also now within reach of most companies. Shift: Using Business Simulations and Serious Games walks you through the process of deciding whether or not to use a business simulation, gamification, or serious game, helps you decide to build or buy, how to implement them, and how to create a sustainable program.

Author William Hall, an award-winning Apple employee, writes with both humor and wisdom to distill years of experience in technology, gaming, and education into an easy-to-read guide for busy executives and managers. Simulations are a fun yet serious, challenging, and practical way to develop employees. Outcomes can include strategic alignment, strategic change, business acumen, leadership development, succession planning, and collaboration. You can change up a person’s work environment and enable them to practice professional skills in real time with real people and actual scenarios.

Shift: Using Business Simulations and Serious Games also answers questions like: How do you know if you need a business simulation, gamification, or serious game? What are some uses for business simulations and games? Can I use simulations to improve the performance of top executives? Should I find a developer or design one in house? What’s a good budget for something like this? Even if you are already using business simulations, business gamification, or serious games, this guide will help you be more effective and save money. This is not a step-by-step technical jargon filled manual how to build mathematical models or simulations.

Author William Hall assisted Steve Jobs prepare keynote presentations, and he delivers this topic with brevity, impact and charm. This is an easy to read, easy to digest, and easy to use introduction to business simulations and serious games. This is not a technical manual with steps how to build a business simulation.

Editorial Reviews for Shift: Using Business Simulations and Serious Games
"William Hall takes you on a practical journey on how business simulations and serious games can serve as a useful tool for today's learners. He is refreshingly candid and provides relevant questions and suggestions to aid the customer in deciding what the best learning solutions are for their organizations, and how best to implement them." - Dawn Moore, Commercial Learning Manager-Leadership Learning, AstraZeneca Biopharmaceutical

"Bridging gaming and business is a terrifically exciting prospect, with untold potential for businesses and a multitude of untapped success stories - and starts with this book!" -- Carl Olivier, Principle PM Manager, Microsoft, Skype Division

"This book provides keen insights and practical strategies for anyone looking to upgrade the quality of their training programs. It's enjoyable to read and packed with valuable information." -- Josh Gordesky, President of Game Plan Communications
Biographie de l'auteur :
William Hall has enjoyed a career in the upper echelons of the technology and learning world. He is currently Vice President of Learning and Development at Simulation Development Group, LLC/Simulation Studios, a business training software firm, which he describes as “a handful of ex-computer geeks, designers, and business executives.”

Innovative corporate training software is William's passion, and he creates solutions for some of the world’s most profitable global companies.

William began his career at Apple while still in college before moving on to Learning Technology Group where he focused on cutting-edge solutions for educational technology in collaboration with Apple’s education team. He then moved on to Apple, where he spent almost ten years. He started out as an educational markets systems engineer, winning a Golden Apple award in his first year, before taking a product-marketing role for Apple software including Mac OS X and more. This was followed by building and running eLearning partnerships, marketing, and business-expansion projects in Apple’s worldwide developer relations group. During his time at Apple, he won an MVP award five times as well as Apple’s “Way To Go” award. William also assisted Steve Jobs with his keynote presentations in addition to work on the original version of Mac OS X.

After Apple, William held senior positions at Skype, where he was responsible for their strategic desktop software offerings. This included Skype for Macintosh and Linux, where the active user base grew well over 100% annually under his watch. He spearheaded Skype’s product initiative with Intel and Apple mobile markets. In this role, William was responsible for strategically managing and growing a $60M+ annual revenue business globally.

William’s experience gives him the ability to combine business strategy, innovative learning, and technology. He is equally at home in front of a computer or an audience, and relishes the challenges of making connections in an increasingly global tech environment.

William has a degree in organizational communications and an MBA in entrepreneurial economics. He actively volunteers at The Taproot Foundation and, teaches classes in presentation skills. He especially enjoys spending time with his family.

Visit Bill At BillHall.me

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9781480165892: Shift: Using Business Simulations and Serious Games: A Straightforward Guide for Corporate Training and Development

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ISBN 10 :  ISBN 13 :  9781480165892
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ISBN 10 : 1495367509 ISBN 13 : 9781495367502
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