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Description du livre Etat : New. N° de réf. du vendeur 30584074-n
Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781526402332
Description du livre Etat : New. N° de réf. du vendeur 30584074-n
Description du livre Etat : new. N° de réf. du vendeur OQK6NBJRRE
Description du livre hardback. Etat : New. Language: ENG. N° de réf. du vendeur 9781526402332
Description du livre Hardback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9781526402332
Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781526402332
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Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2716030333145
Description du livre Hardcover. Etat : new. Hardcover. It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology".Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data"the primacy of theorythe relationship between qualitative and quantitative modes of understandingthe relevance of visual clues to lay understanding.To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis. This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781526402332