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Description du livre Etat : New. N° de réf. du vendeur 43710898-n
Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781529742190
Description du livre Etat : New. N° de réf. du vendeur 43710898-n
Description du livre Hardback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9781529742190
Description du livre Etat : new. N° de réf. du vendeur 3JENFUKQX9
Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781529742190
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Description du livre Etat : New. Book is in NEW condition. 1.21. N° de réf. du vendeur 1529742196-2-1
Description du livre Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable.Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE).Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere.Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland.Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland.Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland. 232 pp. Englisch. N° de réf. du vendeur 9781529742190
Description du livre Hardcover. Etat : Brand New. 272 pages. 9.75x7.00x0.75 inches. In Stock. This item is printed on demand. N° de réf. du vendeur __1529742196