What a Book Can Do: The Publication and Reception of "Silent Spring" (Studies in Print Culture and the History of the Book)

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9781558495821: What a Book Can Do: The Publication and Reception of

In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degradation. The discussion permeated the entire print and electronic media system of mid-twentieth century America. Although Carson's text was serialized in the New Yorker, it made a significant difference that it was also published as a book. With clarity and precision, Priscilla Coit Murphy explores the importance of the book form for the author, her editors and publishers, her detractors, the media, and the public at large.

Murphy reviews the publishing history of the Houghton Mifflin edition and the prior New Yorker serialization, describing Carson's approach to her project as well as the views and expectations of her editors. She also documents the response of opponents to Carson's message, notably the powerful chemical industry, including efforts to undermine, delay, or stop publication altogether.

Murphy then investigates the media's role, showing that it went well beyond providing a forum for debate. In addition, she analyzes the perceptions and expectations of the public at large regarding the book, the debate, and the media. By probing all of these perspectives, Murphy sheds new light on the dynamic between newsmaking books, the media, and the public. In the process, she addresses a host of broader questions about the place of books in American culture, past, present, and future.

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From the Publisher :

A volume in the series Studies in Print Culture and the History of the Book.

From the Back Cover :

"A highly readable and often illuminating history of the writing and aftermath of Rachel Carson’s masterpiece affirms the unique place of the book as an agent of change, and raises timely questions about science, the media, and the right to know."—"Orion Journal"

"Discusses the entire process of envisioning, researching, writing, publishing, marketing, distributing, disseminating, and defending Rachel Carson’s 'Silent Spring'. . . . Murphy’s interesting, well-written account goes behind the many pro- and anti-Carson myths to help explain how 'Silent Spring' had its monumental impact as an earth-shaking, movement-spawning book. . . . Murphy’s treatment of a topic that still engenders passion and anger is commendably evenhanded." —"Register of the Kentucky Historical Society"

"This book would make an ideal reading choice for any public relations case study or basic reporting class. . . . Murphy’s analysis of Carson’s work and how the public reacted provides great insight into the power of well-researched and well-written journalism in book form."—"The Carolina Communicator"

"There is an eerie feeling that Murphy is actually writing about a current event—'Silent Spring' is still apropos, corporate America remains a formidable foe against regulatory legislation, and the government is still selective in its acceptance of science."—Library Journal

"The author is to be commended for producing such a thoroughly readable, enjoyable and scholarly work."—Rachel Carson Council

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Description du livre University of Massachusetts Press, United States, 2007. Paperback. État : New. New edition. Language: English . Brand New Book. In 1962, the publication of Rachel Carson s Silent Spring sparked widespread public debate on the hazards of pesticide abuse for humans and their environment. With in a year, the controversy had spread throughout print and broadcast media. Despite its preliminary appearance in a magazine, Silent Spring reached the full media system and made its lasting impression in the form of a book. With clarity and precision, Priscilla Coit Murphy explores how a newsmaking book enabled a single voice of warning to gain the attention of the entire country, and beyond. Murphy s exploration follows the story of the book and the controversy, beginning with the author s mission and the response of her publishers, Houghton Mifflin and the New Yorker. Focus then turns to Carson s opponents and their counter-campaign, including their efforts to undermine, delay, or stop publication altogether. Moving next to the media, Murphy describes how, beyond providing a forum for the debate, they became active participants in it. Finally, she examines the general public s perceptions and expectations regarding the book, the debate, and the media. Shedding new light on the dynamic between newsmaking books, the media, and the public, Murphy raises a host of broader questions about the place of dissenting books in American culture, past, present, and future. N° de réf. du libraire AAS9781558495821

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Description du livre University of Massachusetts Press, United States, 2007. Paperback. État : New. New edition. Language: English . Brand New Book. In 1962, the publication of Rachel Carson s Silent Spring sparked widespread public debate on the hazards of pesticide abuse for humans and their environment. With in a year, the controversy had spread throughout print and broadcast media. Despite its preliminary appearance in a magazine, Silent Spring reached the full media system and made its lasting impression in the form of a book. With clarity and precision, Priscilla Coit Murphy explores how a newsmaking book enabled a single voice of warning to gain the attention of the entire country, and beyond. Murphy s exploration follows the story of the book and the controversy, beginning with the author s mission and the response of her publishers, Houghton Mifflin and the New Yorker. Focus then turns to Carson s opponents and their counter-campaign, including their efforts to undermine, delay, or stop publication altogether. Moving next to the media, Murphy describes how, beyond providing a forum for the debate, they became active participants in it. Finally, she examines the general public s perceptions and expectations regarding the book, the debate, and the media. Shedding new light on the dynamic between newsmaking books, the media, and the public, Murphy raises a host of broader questions about the place of dissenting books in American culture, past, present, and future. N° de réf. du libraire AAS9781558495821

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Description du livre University of Massachusetts Press, United States, 2007. Paperback. État : New. New edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In 1962, the publication of Rachel Carson s Silent Spring sparked widespread public debate on the hazards of pesticide abuse for humans and their environment. With in a year, the controversy had spread throughout print and broadcast media. Despite its preliminary appearance in a magazine, Silent Spring reached the full media system and made its lasting impression in the form of a book. With clarity and precision, Priscilla Coit Murphy explores how a newsmaking book enabled a single voice of warning to gain the attention of the entire country, and beyond. Murphy s exploration follows the story of the book and the controversy, beginning with the author s mission and the response of her publishers, Houghton Mifflin and the New Yorker. Focus then turns to Carson s opponents and their counter-campaign, including their efforts to undermine, delay, or stop publication altogether. Moving next to the media, Murphy describes how, beyond providing a forum for the debate, they became active participants in it. Finally, she examines the general public s perceptions and expectations regarding the book, the debate, and the media. Shedding new light on the dynamic between newsmaking books, the media, and the public, Murphy raises a host of broader questions about the place of dissenting books in American culture, past, present, and future. N° de réf. du libraire BTE9781558495821

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