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Over the Edge For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive "buzz" of publicity. As a consequence of this focus, Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. This momentous shift has come about despite a flawed market Full description
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- ÉditeurIvan R Dee, Inc
- Date d'édition2005
- ISBN 10 1566636337
- ISBN 13 9781566636339
- ReliureRelié
- Nombre de pages336
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Over The Edge : How The Pursuit Of Youth By Marketers And The Media Has Changed American Culture
Edité par
Ivan R. Dee
(2005)
ISBN 10 : 1566636337
ISBN 13 : 9781566636339
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Description du livre Etat : New. N° de réf. du vendeur 3237673-n
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Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
Edité par
Ivan R. Dee
(2005)
ISBN 10 : 1566636337
ISBN 13 : 9781566636339
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Description du livre Etat : New. . N° de réf. du vendeur 52GZZZ0090K9_ns
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Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
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Ivan R. Dee
(2005)
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Description du livre Etat : New. . N° de réf. du vendeur 5AUZZZ000HVG_ns
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Over the Edge Format: Hardcover
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Over the Edge
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Description du livre Etat : New. Num Pages: 336 pages. BIC Classification: 1KBB; JFD. Category: (UU) Undergraduate. Dimension: 235 x 154 x 30. Weight in Grams: 603. . 2005. hardcover. . . . . N° de réf. du vendeur V9781566636339
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Over the Edge
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Ivan R Dee, Inc
(2005)
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ISBN 13 : 9781566636339
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Description du livre Etat : New. Num Pages: 336 pages. BIC Classification: 1KBB; JFD. Category: (UU) Undergraduate. Dimension: 235 x 154 x 30. Weight in Grams: 603. . 2005. hardcover. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781566636339
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Over The Edge : How The Pursuit Of Youth By Marketers And The Media Has Changed American Culture
Edité par
Ivan R. Dee
(2005)
ISBN 10 : 1566636337
ISBN 13 : 9781566636339
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Description du livre Etat : New. N° de réf. du vendeur 3237673-n
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OVER THE EDGE: HOW THE PURSUIT O
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(2005)
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ISBN 13 : 9781566636339
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Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 1.3. N° de réf. du vendeur Q-1566636337
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Over the Edge (Hardcover)
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Ivan R Dee, Inc, Chicago
(2005)
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Description du livre Hardcover. Etat : new. Hardcover. For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive buzz of publicity. As a consequence of this focus, Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. This momentous shift has come about despite a flawed marketing premise-the idea that young audiences are the most valuable consumers does not jibe with the evidence. Drawing on long experience as a scholar and practitioner, and using extensive research and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. This provocative book contains an implicit challenge to America's big media which they will ignore at their peril, as they probably will.-Reuven Frank, former president NBC News. For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive buzz of publicity. As a consequence of this focus, Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. This momentous shift has come about despite a flawed marketing premise—the idea that young audiences are the most valuable consumers does not jibe with the evidence. Drawing on long experience as a scholar and practitioner, and using extensive research and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. This provocative book contains an implicit challenge to America's big media which they will ignore at their peril, as they probably will. —Reuven Frank, former president NBC News Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781566636339
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