Design Studies: Theory and Research in Graphic Design

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9781568985862: Design Studies: Theory and Research in Graphic Design

Book by Bennett Audrey

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Présentation de l'éditeur :

In an age of globalization and connectivity, the idea of 'mainstream culture' has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes.

Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their design whether by investigating how senior citizens react to design aesthetics, how hip hop culture can in?uence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by ?ve annotated bibliographies to further aid designers in their research. This comprehensive reader is the de?nitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

Biographie de l'auteur :

Audrey Bennett is a College Art Association professional development fellow and associate professor of graphics at Rensselaer Polytechnic Institute.

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Description du livre PRINCETON ARCHITECTURAL PRESS, United States, 2006. Paperback. État : New. annotated edition. 226 x 147 mm. Language: English . Brand New Book ***** Print on Demand *****.In an age of globalization and connectivity, the idea of mainstream culture has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer s creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Design Studies , a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The essays presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their design - whether by investigating how senior citizens react to design aesthetics, how hip hop culture can influence design, or how design for third-world nations is effected by cultural differences. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners. N° de réf. du libraire AAV9781568985862

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Description du livre PRINCETON ARCHITECTURAL PRESS, United States, 2006. Paperback. État : New. annotated edition. 226 x 147 mm. Language: English . Brand New Book ***** Print on Demand *****. In an age of globalization and connectivity, the idea of mainstream culture has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer s creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Design Studies , a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The essays presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their design - whether by investigating how senior citizens react to design aesthetics, how hip hop culture can influence design, or how design for third-world nations is effected by cultural differences. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners. N° de réf. du libraire AAV9781568985862

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