Seth Godin offers inspiration, ideas, and roadmaps to those starting their own business. To encourage bootstrappers, he shares his own story and covers other bootstrappers (from Dell Computer to Haagen Dazs) who have parlayed a great idea into a sizable fortune, using the smart strategies and cash-stretching tactics revealed in this book.
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Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial. "Bootstrappers built this country, and they continue to make it great," he writes. "Virtually every business--from IBM to the local dry-cleaner--was bootstrapped, usually by people with far less smarts, less money, fewer connections, and less vision than you have right now." He elaborates on specific practices that he believes are critical to entrepreneurs who may have great ideas and boundless enthusiasm but lack the financial resources to launch their businesses in the traditional way. Writing in a clear and straightforward manner, he lays out Nine Magical Rules (such as "Find people who care about cash less than you do"), Ten Commandments (including "Don't forget where you came from"), and lots of other helpful tips. --Howard RothmanFrom the Back Cover :
"Seth Godin may be the ultimate entrepreneur for the information age." ("Business Week")
Getting ready to start a small business especially with little or no money on hand is an adventure, to say the least. Plenty of books offer inspiration, ideas, and roadmaps, but "The Bootstrapper's Bible" is the first to combine them all.
Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multi-million-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of others companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business.
Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping," which include details on:
* Finding start-up funds and mentors
* Avoiding or surviving every small business pitfall
* Balancing work and home
* Being successful in the bootstrap phase and beyond
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre Upstart Pub Co, 1998. Paperback. État : New. N° de réf. du libraire P11157410103X
Description du livre Upstart Pub Co. PAPERBACK. État : New. 157410103X New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. N° de réf. du libraire S-157410103X
Description du livre Upstart Pub Co, 1998. Paperback. État : New. N° de réf. du libraire DADAX157410103X