This is the corporate strategist's trendspotting guide to the new economy, outlining how advances in telecommunications are creating the single most important economic force to affect human society in the next half-century. The book offers 50% more new data, fresh analysis and new company examples offer a look at the economic landscape ahead in the wake of wireless. There is a shift of content, away from telephones and television to the Internet, which has emerged as an essential part of any company and absorbed the first two technologies. No firm will be an Internet company because every firm will be an Internet company, just as every firm is a telephone or a media company.
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Frances Cairncross, journaliste de renom de «The Economist» décrit les façons, encore à peine imaginables aujourd'hui, dont les nouvelles technologies de la communication, et en particulier la perception raccourcie de la distance qu'elles induisent, vont bouleverser les relations sociales et professionnelles. L'auteur évoque des sujets aussi divers que la lente disparition de la frontière entre vie privée et vie professionnelle ou l'apparition d'une nouvelle dimension où le temps comptera plus que la localisation spatiale. Rupert Murdoch a qualifié cet ouvrage «d'essentiel». -- Idées clés, par Business Digest
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Kartoniert / Broschiert. Etat : New. Über den AutorrnrnFrances Cairncross is the Management Editor at The Economist. She works and resides in London, England.KlappentextrnrnOne of the world s most insightful journalists describes how the swiftly unf. N° de réf. du vendeur 904358275
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