In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Contents: Creating New Market Space by W. Chan Kim and Renee A. Mauborgne; Creating Breakthroughs at 3M by Eric von Hippel, Stefan Thomke, and Mary Sonnack; Building an Innovation Factory by Andrew Hargadon and Robert I. Sutton; Knowing a Winning Business Idea When You See One by W. Chan Kim and Renee A. Mauborgne; Meeting the Challenge of Disruptive Change by Clayton M. Christensen and Michael Overdorf; Discovering New Points of Differentiation by Ian C. MacMillan and Rita Gunther McGrath; From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation by Rosabeth Moss Kanter; and Enlightened Experimentation: The New Imperative for Innovation by Stefan Thomke.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Description du livre Harvard Business Press, 2001. Paperback. État : New. 5. N° de réf. du libraire DADAX1578516145
Description du livre Harvard Business Press, 2001. Paperback. État : New. N° de réf. du libraire P111578516145
Description du livre État : Brand New. New. N° de réf. du libraire A12722
Description du livre Harvard Business Press. PAPERBACK. État : New. 1578516145 New Condition. N° de réf. du libraire NEW6.1608564