Managing Across Borders: The Transnational Solution - Couverture souple

Bartlett, Christopher A.; Ghoshal, Sumantra

Couverture souple

ISBN 10 : 1578517079 ISBN 13 : 9781578517077

Editeur : Harvard Business Review Press, 2002

Synopsis

Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy". Christopher Bartlett is the Daewoo Professor of Business Administration and Chair of the Program for Global Leadership at Harvard Business School. Sumantra Ghoshal is Professor of Strategic and International Management at the London Business School.

A propos du livre

Présentation de l'éditeur

The authors argue that in an environment of increasing complexity, diversity, and change, companies cannot manage through structures that are unidimensional, symmetrical, and static. Firms that develop the organizational capability to embrace the complexity and dynamism rather than deny it will have an enormous source of competitive advantage. Bartlett and Ghoshal not only describe the characteristics of the emerging transnational organization - the new configuration of assets and resources, the shifting distribution of roles and relationships, and the different set of management skills and capabilities - they also provide specific guidance on how companies can develop them.

Managing Across Borders is the product of the five-year worldwide research project that involved interviews with 236 managers in some of the world's leading companies based in the United States, Japan and Europe. The book is essential reading for executives who recognize that the structures, processes, and mentalities developed in response to opportunities and demands of an earlier era will not carry their firms through the 1990s. It provides a vision for a new organizational form that will take companies into the twenty-first century.

Biographie de l'auteur

Christopher A Bartlett is professor of Business Administration at the Harvard Business School. Sumantra Ghoshal is associate professor of Business Policy at the European Institute of Business Administration (INSEAD), in Fontainbleu, France.

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 2002
• ISBN 10: 1578517079
• ISBN 13: 9781578517077
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 416