Great American Billboards: 100 Years of History by the Side of the Road

Basten, Fred E.

ISBN 10 : 1580086586 ISBN 13 : 9781580086585

Editeur : Ten Speed Press, 2007

Synopsis

Rare Book

A propos du livre

Présentation de l'éditeur :

Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.Reviews"This slice-of-life compendium entertains and educates."-US Airways Magazine"Although the pictures are fascinating, Basten'¬?s text is quite a bonus."-Oklahoman"An illuminating guide to a country, its culture, and its people."-American Way"Beyond the irresistible nostalgia is a fascinating glimpse of the evolution of our consumer nation."-Dallas Morning NewsFeatured on Entertainment Weekly'¬?s "Must List"

Biographie de l'auteur :

FRED E. BASTEN has written, collaborated on, or contributed to nearly 40 books over the last 30 years, in addition to having a successful career in advertising. He lives in Santa Monica, California.

À propos de cette édition

• Éditeur: Ten Speed Press
• Date d'édition: 2007
• ISBN 10: 1580086586
• ISBN 13: 9781580086585
• Reliure: Livre broché
• Nombre de pages: 224