OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion - Couverture rigide

Conley, Lucas

Couverture rigide

ISBN 10 : 1586484680 ISBN 13 : 9781586484682

Editeur : PublicAffairs, 2008

Synopsis

OBD Offers up a mirror of the world, questioning the nature of a national disorder, and the frightening costs it represents to all of us - ones financial and cultural - as branding initiatives creep closer to mimicking and replacing traditional forms of community. Full description

A propos du livre

Présentation de l'éditeur :

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape fueled both by the rise of cheaper, foreign brands and by so-called house-brands (the eponymous brands of Wal-Mart, Target, and the like), American companies are in a mad dash to keep up. Branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.

Biographie de l'auteur :

Lucas Conley is a staff writer at Fast Company. He began his career at the Atlantic Monthly. His work has also appeared in The Boston Globe and ESPN: The Magazine. He lives in New Mexico. This is his first book.

À propos de cette édition

• Éditeur: PublicAffairs
• Date d'édition: 2008
• ISBN 10: 1586484680
• ISBN 13: 9781586484682
• Reliure: Relié
• Nombre de pages: 240