Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Note moyenne 3,85
( 32 166 avis fournis par Goodreads )
 
9781591396192: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Back Cover :

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.

Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements fro strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.

Based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue ocean” of uncontested market space ripe for growth. Such strategies moves—termed “value innovation”-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.

Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.

Upending traditional thinking about strategy, this landmark book charts “a bold new path to winning the future”.

From the Inside Flap :

"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."

-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."

-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."

-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."

-Patrick Snowball, Chief Executive, Norwich Union Insurance

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

W. CHAN KIM
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Quantité : 2
Vendeur
firstbookstore
(New Delhi, Inde)
Evaluation vendeur
[?]

Description du livre État : Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. N° de réf. du libraire AIND-39083

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 23,34
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Inde vers France
Destinations, frais et délais
Edition internationale
Edition internationale

2.

W. Chan Kim & Renee A. Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Edition originale Quantité : > 20
Edition internationale
Vendeur
LowPriceBookDeals
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hardcover. État : New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same as ISBN stated with similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We also ship to PO Box addresses. International Edition Textbooks may bear a label ÔNot for sale in the U.S. or CanadaÕ etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. N° de réf. du libraire LBDIN51450716

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21,08
Autre devise

Ajouter au panier

Frais de port : EUR 3,87
De Etats-Unis vers France
Destinations, frais et délais
Edition internationale
Edition internationale

3.

W. Chan Kim & Renee A. Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Edition originale Quantité : > 20
Edition internationale
Vendeur
LowPriceBookDeals
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hardcover. État : New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. N° de réf. du libraire LBDUS61450716

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21,08
Autre devise

Ajouter au panier

Frais de port : EUR 3,87
De Etats-Unis vers France
Destinations, frais et délais

4.

W. CHAN KIM
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Quantité : 2
Vendeur
Romtrade Corp.
(STERLING HEIGHTS, MI, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. N° de réf. du libraire AUSBNEW-39083

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 25,52
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Etats-Unis vers France
Destinations, frais et délais

5.

W. Chan Kim, Renee Mauborgne
Edité par Harvard Business Review Press (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Harvard Business Review Press, 2005. Hardcover. État : New. 1. N° de réf. du libraire DADAX1591396190

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,87
Autre devise

Ajouter au panier

Frais de port : EUR 12,04
De Etats-Unis vers France
Destinations, frais et délais

6.

Renee Mauborgne,W. Chan Kim
Edité par Harvard Business School Publishing India Pvt. Ltd. (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Quantité : > 20
Vendeur
BookVistas
(New Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. État : New. Conventional business models are geared towards operating in the traditional market space. The entrenched view of the marketplace is as one big space where all competitors fight with each other for a share. This creates a blood red ocean where few can survive, and most companies close operations, unable to compete. The blue ocean, on the other hand, is small and tranquil. It might be smaller, but it is much less turbulent. If there is competition, the space is not as crowded and so there is more share for the players. This book concentrates on teaching the readers how to create these blue oceans. It shows them how to redefine the marketplace by being innovative in their ideas. It shows them how to successfully implement these ideas. Blue oceans are created by companies that think differently. Instead of following the herd, they blaze their own trail. One of the examples cited in Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is the Cirque du Soleil. This company redefined the traditional circus The traditional circus had been unable to stand up to emerging competition from movies, television, video games etc. The cost of hiring performers had been going up, while profit margins were becoming narrower. Moreover, there was increasing aversion among the public to the use of animals in these shows. Also, animals were high maintenance properties, costing a lot in food, health care etc. Cirque du Soleil saw these challenges, and decided to avoid these pitfalls altogether They devised a new form of entertainment and targeted a new type of audience. They took the acrobatics of circus acts and gave it a unique twist by adding a theme and storyline to connect these performances. They also added music and dance to the show. By doing all this, they attracted new audience to their shows, including theatre audience. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant explains that identifying and creating new market spaces like this results in new niches that make competition irrelevant. The authors show how companies can identify these kinds of opportunities. They explain how to revise their strategies to take advantage of these niches. They also show how to successfully implement these strategies. Printed Pages: 240. N° de réf. du libraire 73087

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,68
Autre devise

Ajouter au panier

Frais de port : EUR 3,99
De Inde vers France
Destinations, frais et délais

7.

W. Chan Kim; Renee Mauborgne
Edité par Harvard Business Review Press (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Edition originale Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Harvard Business Review Press, 2005. Hardcover. État : New. book. N° de réf. du libraire 1591396190

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21,81
Autre devise

Ajouter au panier

Frais de port : EUR 10,32
De Etats-Unis vers France
Destinations, frais et délais

8.

Renee Mauborgne,W. Chan Kim
Edité par Harvard Business School Publishing India Pvt. Ltd. (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Quantité : > 20
Vendeur
A - Z Books
(New Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. État : New. Conventional business models are geared towards operating in the traditional market space. The entrenched view of the marketplace is as one big space where all competitors fight with each other for a share. This creates a blood red ocean where few can survive, and most companies close operations, unable to compete. The blue ocean, on the other hand, is small and tranquil. It might be smaller, but it is much less turbulent. If there is competition, the space is not as crowded and so there is more share for the players. This book concentrates on teaching the readers how to create these blue oceans. It shows them how to redefine the marketplace by being innovative in their ideas. It shows them how to successfully implement these ideas. Blue oceans are created by companies that think differently. Instead of following the herd, they blaze their own trail. One of the examples cited in Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is the Cirque du Soleil. This company redefined the traditional circus The traditional circus had been unable to stand up to emerging competition from movies, television, video games etc. The cost of hiring performers had been going up, while profit margins were becoming narrower. Moreover, there was increasing aversion among the public to the use of animals in these shows. Also, animals were high maintenance properties, costing a lot in food, health care etc. Cirque du Soleil saw these challenges, and decided to avoid these pitfalls altogether They devised a new form of entertainment and targeted a new type of audience. They took the acrobatics of circus acts and gave it a unique twist by adding a theme and storyline to connect these performances. They also added music and dance to the show. By doing all this, they attracted new audience to their shows, including theatre audience. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant explains that identifying and creating new market spaces like this results in new niches that make competition irrelevant. The authors show how companies can identify these kinds of opportunities. They explain how to revise their strategies to take advantage of these niches. They also show how to successfully implement these strategies. Printed Pages: 240. N° de réf. du libraire 73087

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,68
Autre devise

Ajouter au panier

Frais de port : EUR 4,99
De Inde vers France
Destinations, frais et délais

9.

Ren‚e Mauborgne and W. Chan Kim
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Quantité : 1
Vendeur
Castle Rock
(Pittsford, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : Brand New. Book Condition: Brand New. N° de réf. du libraire 97815913961921.0

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 13,89
Autre devise

Ajouter au panier

Frais de port : EUR 21,50
De Etats-Unis vers France
Destinations, frais et délais
Edition internationale
Edition internationale

10.

W. Chan Kim; Renee Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Quantité : 1
Edition internationale
Vendeur
US_Superfast_Bookstore
(New Castle, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hardcover. État : New. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. N° de réf. du libraire RI_9781591396192

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,67
Autre devise

Ajouter au panier

Frais de port : EUR 7,73
De Etats-Unis vers France
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre