Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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9781591396192: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. Full description

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

· Reconstruct market boundaries

· Focus on the big picture

· Reach beyond existing demand

· Get the strategic sequence right

· Overcome organizational hurdles

· Build execution into strategy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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1.

Kim W. Chan; Renee A. Mauborgne
Edité par Harvard Business Review Press
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre Harvard Business Review Press. Hardcover. État : New. 1591396190. N° de réf. du libraire HGT4284DCGG021317H0149

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Kim W. Chan; Renee A. Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre État : Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. N° de réf. du libraire AIND-39083

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Kim W. Chan; Renee A. Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre État : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. N° de réf. du libraire AUSBNEW-39083

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Kim W. Chan; Renee A. Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre Hardcover. État : New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire GBBD1450716

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Kim W. Chan; Renee A. Mauborgne
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre Hardcover. État : New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and cover design are exactly same as mentioned. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content Same as U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire GBBDIN1450716

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Kim W. Chan; Renee A. Mauborgne
Edité par Harvard Business School Publishing India Pvt. Ltd. (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. État : New. Conventional business models are geared towards operating in the traditional market space. The entrenched view of the marketplace is as one big space where all competitors fight with each other for a share. This creates a blood red ocean where few can survive, and most companies close operations, unable to compete. The blue ocean, on the other hand, is small and tranquil. It might be smaller, but it is much less turbulent. If there is competition, the space is not as crowded and so there is more share for the players. This book concentrates on teaching the readers how to create these blue oceans. It shows them how to redefine the marketplace by being innovative in their ideas. It shows them how to successfully implement these ideas. Blue oceans are created by companies that think differently. Instead of following the herd, they blaze their own trail. One of the examples cited in Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is the Cirque du Soleil. This company redefined the traditional circus The traditional circus had been unable to stand up to emerging competition from movies, television, video games etc. The cost of hiring performers had been going up, while profit margins were becoming narrower. Moreover, there was increasing aversion among the public to the use of animals in these shows. Also, animals were high maintenance properties, costing a lot in food, health care etc. Cirque du Soleil saw these challenges, and decided to avoid these pitfalls altogether They devised a new form of entertainment and targeted a new type of audience. They took the acrobatics of circus acts and gave it a unique twist by adding a theme and storyline to connect these performances. They also added music and dance to the show. By doing all this, they attracted new audience to their shows, including theatre audience. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant explains that identifying and creating new market spaces like this results in new niches that make competition irrelevant. The authors show how companies can identify these kinds of opportunities. They explain how to revise their strategies to take advantage of these niches. They also show how to successfully implement these strategies. Printed Pages: 240. N° de réf. du libraire 73087

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7.

Kim W. Chan; Renee A. Mauborgne
Edité par Harvard Business School Publishing India Pvt. Ltd. (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
Neuf(s) Couverture rigide Quantité : > 20
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A - Z Books
(New Delhi, DELHI, Inde)
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Description du livre Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. État : New. Conventional business models are geared towards operating in the traditional market space. The entrenched view of the marketplace is as one big space where all competitors fight with each other for a share. This creates a blood red ocean where few can survive, and most companies close operations, unable to compete. The blue ocean, on the other hand, is small and tranquil. It might be smaller, but it is much less turbulent. If there is competition, the space is not as crowded and so there is more share for the players. This book concentrates on teaching the readers how to create these blue oceans. It shows them how to redefine the marketplace by being innovative in their ideas. It shows them how to successfully implement these ideas. Blue oceans are created by companies that think differently. Instead of following the herd, they blaze their own trail. One of the examples cited in Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is the Cirque du Soleil. This company redefined the traditional circus The traditional circus had been unable to stand up to emerging competition from movies, television, video games etc. The cost of hiring performers had been going up, while profit margins were becoming narrower. Moreover, there was increasing aversion among the public to the use of animals in these shows. Also, animals were high maintenance properties, costing a lot in food, health care etc. Cirque du Soleil saw these challenges, and decided to avoid these pitfalls altogether They devised a new form of entertainment and targeted a new type of audience. They took the acrobatics of circus acts and gave it a unique twist by adding a theme and storyline to connect these performances. They also added music and dance to the show. By doing all this, they attracted new audience to their shows, including theatre audience. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant explains that identifying and creating new market spaces like this results in new niches that make competition irrelevant. The authors show how companies can identify these kinds of opportunities. They explain how to revise their strategies to take advantage of these niches. They also show how to successfully implement these strategies. Printed Pages: 240. N° de réf. du libraire 73087

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Kim W. Chan; Renee A. Mauborgne
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Description du livre Harvard Business Review Press, 2005. Hardcover. État : New. 1. N° de réf. du libraire DADAX1591396190

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Kim W. Chan; Renee A. Mauborgne
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Description du livre État : Brand New. Book Condition: Brand New. N° de réf. du libraire 97815913961921.0

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Kim W. Chan; Renee A. Mauborgne
Edité par Harvard Business Review Press (2005)
ISBN 10 : 1591396190 ISBN 13 : 9781591396192
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Description du livre Harvard Business Review Press, 2005. Hardcover. État : New. book. N° de réf. du libraire 1591396190

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