Purple Cow: Transform Your Business by Being Remarkable - Couverture rigide

Godin, Seth

Couverture rigide

ISBN 10 : 159184021X ISBN 13 : 9781591840213

Editeur : Portfolio, 2003

Synopsis

Rare Book

A propos du livre

Présentation de l'éditeur :

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Biographie de l'auteur :

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

À propos de cette édition

• Éditeur: Portfolio
• Date d'édition: 2003
• ISBN 10: 159184021X
• ISBN 13: 9781591840213
• Reliure: Relié
• Nombre de pages: 145