Articles liés à Wikinomics: How Mass Collaboration Changes Everything
Synopsis
An updated edition of the national bestseller?now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Wikinomics: How Mass Collaboration Changes Everything
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Etat : Como nuevo. : Wikinomics: How Mass Collaboration Changes Everything es una guía actualizada sobre el arte y la ciencia de la colaboración masiva. Esta edición ampliada ofrece directrices prácticas sobre cómo aplicar los principios de Wikinomics en cualquier organización. Los autores, Don Tapscott y Anthony D. Williams, exploran cómo la colaboración masiva está transformando los negocios y la sociedad, utilizando ejemplos como Facebook, Wikipedia y YouTube. El libro analiza cómo las empresas pueden aprovechar la inteligencia colectiva y la participación de los consumidores para innovar, crear valor y competir en la economía global. EAN: 9781591841937 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Wikinomics: How Mass Collaboration Changes Everything Autor: Don Tapscott| Anthony D. Williams Editorial: Portfolio Hardcover Idioma: en Páginas: 368 Formato: tapa dura. N° de réf. du vendeur Happ-2024-01-31-0d612b22
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ISBN 13 : 9781591841937
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