Enchantment: The Art of Changing Hearts, Minds, and Actions - Couverture souple

Kawasaki, Guy

Couverture souple

ISBN 10 : 1591845831 ISBN 13 : 9781591845836

Editeur : Portfolio, 2012

Synopsis

Book by Kawasaki Guy

A propos du livre

Présentation de l'éditeur :

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Revue de presse :

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder of the Virgin Group)

Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)

À propos de cette édition

• Éditeur: Portfolio
• Date d'édition: 2012
• ISBN 10: 1591845831
• ISBN 13: 9781591845836
• Reliure: Broché
• Nombre de pages: 240