The Icarus Deception: How High Will You Fly? - Couverture rigide

Godin, Seth

Couverture rigide

ISBN 10 : 1591846072 ISBN 13 : 9781591846079

Editeur : Portfolio, 2012

Synopsis

The Icarus Deception In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and working without a map. With those tools, a worker is an artist, no matter what it says on the business card. Full description

A propos du livre

Présentation de l'éditeur :

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

Godin shows us how it’s possible and convinces us why it’s essential.

Revue de presse :

If Seth Godin didn't exist, we'd need to invent him (Fast Company)

Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger (Forbes)

A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create (Management Today)

À propos de cette édition

• Éditeur: Portfolio
• Date d'édition: 2012
• ISBN 10: 1591846072
• ISBN 13: 9781591846079
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256