Articles liés à Go Logo! A Handbook to the Art of Global Branding
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Go Logo, a Handbook to the Art of Global Branding Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding--and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
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Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
Mac Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in Paris, focused on development of the Emotional Branding concept. Throughout his long career Cato has been an active innovator in his brand consulting programs with many of the world’s leading brand-led businesses, including Mercedes, Ford, General Foods, Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway, Avon, Elisabeth Arden, Victoria’s Secret, and Brookstone.
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- ÉditeurRockport Publishers
- Date d'édition2010
- ISBN 10 1592535178
- ISBN 13 9781592535170
- ReliureRelié
- Nombre de pages208
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Go Logo, A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
Edité par
Rockport
(2010)
ISBN 10 : 1592535178
ISBN 13 : 9781592535170
Neuf
Couverture rigide
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Description du livre Hardcover. Etat : New. Rapidly dispatched worldwide from our clean, automated UK warehouse within 1-2 working days. N° de réf. du vendeur mon0000223556
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GO LOGO, A HANDBOOK TO THE ART OF GLOBAL BRANDING: 12 KEYS TO CREATING SUCCESSFUL GLOBAL BRANDS: 12 KEYS TO DESIGNING SUCCESSFUL GLOBAL BRANDS
Edité par
Rockport Publishers
(2010)
ISBN 10 : 1592535178
ISBN 13 : 9781592535170
Neuf
Couverture rigide
Quantité disponible : 1
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Description du livre Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-274329
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GO LOGO, A HANDBOOK TO THE ART OF GLOBAL BRANDING: 12 KEYS TO CREATING SUCCESSFUL GLOBAL BRANDS: 12 KEYS TO DESIGNING SUCCESSFUL GLOBAL BRANDS
Edité par
Rockport Publishers
(2010)
ISBN 10 : 1592535178
ISBN 13 : 9781592535170
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. N° de réf. du vendeur ABTR-255484
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Go Logo! A Handbook to the Art of Global Branding
Edité par
The Quarto Group Incorporated
(2010)
ISBN 10 : 1592535178
ISBN 13 : 9781592535170
Neuf
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Description du livre Etat : New. pp. 208. N° de réf. du vendeur 261242368
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GO LOGO, A HANDBOOK TO THE ART OF GLOBAL BRANDING: 12 KEYS TO CREATING SUCCESSFUL GLOBAL BRANDS: 12 KEYS TO DESIGNING SUCCESSFUL GLOBAL BRANDS
Edité par
Rockport Publishers
(2010)
ISBN 10 : 1592535178
ISBN 13 : 9781592535170
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. N° de réf. du vendeur ABRR-255484
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EUR 47,64
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Image d'archives
Go Logo! A Handbook to the Art of Global Branding
Edité par
The Quarto Group Incorporated
(2010)
ISBN 10 : 1592535178
ISBN 13 : 9781592535170
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. pp. 208 250 Illus. N° de réf. du vendeur 6638303
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