Logo Creed

Gardner, Bill; Fishel, Catharine

ISBN 10 : 1592538282 ISBN 13 : 9781592538287

Editeur : Rockport Publishers, 2013

A propos du livre

Présentation de l'éditeur :

Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed.  Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs.  Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.

Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create.  From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution.  Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands.  This book is highly beneficial for students, self-taught designers, and those who never stop learning. 

Biographie de l'auteur :

Bill Gardner is president of Gardner Design and has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in New York Art Directors, Communication Arts, Print, Graphis, and the Museum of Modern Art, as well as many other national and international design exhibitions. He's the founder of http://www.LogoLounge.com and the author of LogoLounge I-VI and the LogoLounge Master Library series. He lives in Wichita, Kansas.

Catharine Fishel specializes in working with and writing about designers and related industries. Her writing has appeared in many leading publications, including PRINT, Communication Arts, Graphis, ID, and many others. She is editor of http://www.LogoLounge.com and is the author of books including Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge I-VI, the LogoLounge Master Library series, and How to Grow as a Graphic Designer. She lives in Peoria, Illinois.

À propos de cette édition

• Éditeur: Rockport Publishers
• Date d'édition: 2013
• ISBN 10: 1592538282
• ISBN 13: 9781592538287
• Reliure: Carton flexible
• Nombre de pages: 216