Description du livre HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L1-9781598843422

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Nike (Corporations That Changed the World) [Hardcover ]

Carbasho, Tracy

Edit� par Greenwood (2010)

ISBN 10 : 1598843427 ISBN 13 : 9781598843422

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booksXpress
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Description du livre Hardcover. Etat : new. This item is printed on demand. N� de r�f. du vendeur 9781598843422

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Nike (Hardcover)

Tracy Carbasho

Edit� par Bloomsbury Publishing Plc, Westport (2010)

ISBN 10 : 1598843427 ISBN 13 : 9781598843422

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Grand Eagle Retail
(Wilmington, DE, Etats-Unis)

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Description du livre Hardcover. Etat : new. Hardcover. This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginningstwo runners with a passion for improving the sport willing to sell shoes out of their cars at track meets.This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon. This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781598843422

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