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The Art of Choosing * An eye-opening account of the hidden workings of choice in everyday life
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Biographie de l'auteur :
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program, as well as by private institutions. In 2001, she received the Presidential Early Career Award and in 2005 she was invited to serve as a fellow at Princeton's Institute for Advanced Study. She holds degrees from UPenn, The Wharton School of Business, and Stanford University (from which she also received the prestigious Best Dissertation Award in 1998, for her work "Choice and its Discontents.") She is a professor at Columbia University.
Iyengar's work is regularly cited in the media, in periodicals as diverse as Fortune and Time magazines, the New York Times and the Wall Street Journal, as well as on National Public Radio and in books such as Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. She lives in New York City.
Présentation de l'éditeur :
Iyengar's work is regularly cited in the media, in periodicals as diverse as Fortune and Time magazines, the New York Times and the Wall Street Journal, as well as on National Public Radio and in books such as Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. She lives in New York City.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
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- ÉditeurTwelve
- Date d'édition2010
- ISBN 10 1600248101
- ISBN 13 9781600248108
- ReliureCD
- Nombre de pages9
- Evaluation vendeur
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The Art of Choosing
Edité par
Twelve
(2010)
ISBN 10 : 1600248101
ISBN 13 : 9781600248108
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Evaluation vendeur
Description du livre Etat : Good. N° de réf. du vendeur 00048055482
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EUR 14,99
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