Revue de presse :
GREAT PRAISE FOR WHAT THE DOG SAW:
"[Malcolm Gladwell] is one of the brightest stars in the media firmament...Gladwell's clear prose and knack for upending conventional wisdom across the social sciences have made The Tipping Point, Blink and Outliers, as well as his lengthy magazine features on topics ranging from cool-hunting to ketchup, into must reads."―Alex Altman, Time.com
"This evidence of a Gladwell effect helps to predict something larger: that Mr. Gladwell's new book will be as successful as his first three...This book full of short conversation pieces is a collection that plays to the author's strengths. It underscores his way of finding suitably quirky subjects (the history of women's hair-dye advertisements; the secret of Heinz's unbeatable ketchup; even the effects of women's changing career patterns on the number of menstrual periods they experience in their lifetimes) and using each as gateway to some larger meaning."―Janet Maslin, New York Times
"Gladwell is a writer of many gifts. His nose for the untold back story will have readers repeatedly muttering, "Gee, that's interesting!" He avoids shopworn topics, easy moralization and conventional wisdom, encouraging his readers to think again and think different...Some chapters are masterpieces in the art of the essay."―Steven Pinker, The New York Times Book Review
"Uniformly delightful...Malcolm Gladwell can write engrossingly about just about anything...His witty, probing articles are as essential to David Remnick's New Yorker as those of Wolcott Gibbs and A.J. Liebling were to Harold Ross's...Gladwell has a gift for capturing personalities, a Borscht Belt comic's feel for timing and a bent for counterintuitive thinking. He loves to start a piece by settling you onto a cushion of received ideas, then yanking it out from under you."-―Craig Seligman, Bloomberg News
"Malcolm Gladwell triumphantly returns to his roots with this collections of his great works from The New Yorker Magazine....Do yourself a favor and curl up with What the Dog Saw this week: It is more entertaining and edifying than should be legal for any book."―Scott Coffman, Louisville Courier-Journal
"In What the Dog Saw, Malcolm Gladwell leads the reader on delightful side excursions, shows with insightful conversation how one path interweaves with another, and suggests meaning-he is, in short, an interpretative naturalist of American culture."―Alice Evans, The Oregonian
Présentation de l'éditeur :
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
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