Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Note moyenne 4
( 17 avis fournis par GoodReads )
 
9781606490945: Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-a-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :

In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will fi nd a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless fi rmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis- á- vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research. Topics covered in the book include goals and relevance of store design; design tips derived from environmental psychology; cognitive and aff ective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional experiences and theming.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter neuf Afficher le livre
EUR 46,68

Autre devise

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis

Destinations, frais et délais

Ajouter au panier

Meilleurs résultats de recherche sur AbeBooks

1.

Claus Ebster, Marion Garaus
Edité par Business Expert Press, United States (2012)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 10
impression à la demande
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Business Expert Press, United States, 2012. Paperback. État : New. 229 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-a-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. N° de réf. du libraire AAV9781606490945

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 46,68
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

2.

Ebster, Claus
Edité par McGraw-Hill Education (2011)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Quantité : > 20
impression à la demande
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre McGraw-Hill Education, 2011. PAP. État : New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire LQ-9781606490945

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 41,92
Autre devise

Ajouter au panier

Frais de port : EUR 10,45
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

3.

Ebster, Claus
Edité par Business Expert Press (2016)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 1
impression à la demande
Vendeur
Ria Christie Collections
(Uxbridge, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Business Expert Press, 2016. Paperback. État : New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. N° de réf. du libraire ria9781606490945_lsuk

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 48,97
Autre devise

Ajouter au panier

Frais de port : EUR 3,88
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

4.

Claus Ebster, Marion Garaus
Edité par Business Expert Press, United States (2012)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 10
impression à la demande
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Business Expert Press, United States, 2012. Paperback. État : New. 229 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-a-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. N° de réf. du libraire AAV9781606490945

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 53,78
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

5.

Ebster, Claus
Edité par McGraw-Hill Education (2011)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Quantité : > 20
impression à la demande
Vendeur
PBShop
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre McGraw-Hill Education, 2011. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire IQ-9781606490945

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 51,43
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

6.

Claus Ebster, Marion Garaus
Edité par Business Expert Press (2011)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 1
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Business Expert Press, 2011. Paperback. État : New. N° de réf. du libraire DADAX160649094X

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 61,92
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

7.

Claus Ebster
Edité par Business Expert Press (2017)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 20
impression à la demande
Vendeur
Murray Media
(North Miami Beach, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Business Expert Press, 2017. Paperback. État : New. This item is printed on demand. N° de réf. du libraire 160649094X

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 65,21
Autre devise

Ajouter au panier

Frais de port : EUR 2,77
Vers Etats-Unis
Destinations, frais et délais

8.

Claus Ebster; Marion Garaus
Edité par Business Expert Press (2011)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Business Expert Press, 2011. Paperback. État : New. book. N° de réf. du libraire 160649094X

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 71,59
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

9.

Claus Ebster; Marion Garaus
Edité par Business Expert Press (2011)
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 10
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Business Expert Press, 2011. Paperback. État : New. N° de réf. du libraire INGM9781606490945

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 67,90
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

10.

Claus Ebster
Edité par Business Expert Press
ISBN 10 : 160649094X ISBN 13 : 9781606490945
Neuf(s) Paperback Quantité : 20
Vendeur
BuySomeBooks
(Las Vegas, NV, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Business Expert Press. Paperback. État : New. Paperback. 150 pages. Dimensions: 9.0in. x 5.9in. x 0.6in.In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-a-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9781606490945

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 69,22
Autre devise

Ajouter au panier

Frais de port : EUR 3,66
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre