Fighting Churn With Data: The Science and Strategy of Customer Retention - Couverture souple

Gold, Carl

Couverture souple

ISBN 10 : 161729652X ISBN 13 : 9781617296529

Editeur : Manning Publications, 2021

Synopsis

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

- Identifying processes suited to machine learning

- Using machine learning to automate back office processes

- Seven everyday business process projects

- Using open source and cloud-based tools

- Case studies for machine learning decision making

For readers with basic data analysis skills, including Python and SQL.

A propos du livre

À propos de l?auteur

Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.

Détails de l'édition

• Éditeur: Manning Publications
• Date d'édition: 2021
• ISBN 10: 161729652X
• ISBN 13: 9781617296529
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 375
• Coordonnées du fabricant: non disponible